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~subject:"Fußball"
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Fußball
Sponsorship
1,843
Sponsoring
1,773
Kommerzialisierung
1,450
Commercialization
1,446
Deutschland
565
Germany
547
Sports marketing
450
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443
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378
Sports
356
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332
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288
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288
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276
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267
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249
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241
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219
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213
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212
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210
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202
Unternehmensgründung
202
Brand management
196
Markenführung
190
sponsorship
185
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Marketing management
162
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143
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76
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1
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Nufer, Gerd
8
Woisetschläger, David
8
Biscaia, Rui
6
Breuer, Markus
5
Koronios, Konstantinos
5
Nitschke, Axel
5
Backhaus, Christof
4
Görlich, Daniel
4
Santos, Manuel Alonso dos
4
Burmann, Christoph
3
Dreisbach, Jan
3
Grohs, Reinhard
3
Hanke, Michael
3
Kirchler, Michael
3
Amanpreet Singh
2
Bezold, Thomas
2
Chmykhov, Alexey
2
Cornwell, T. Bettina
2
Correia, Abel
2
Duffner, Tobias
2
Eschenbach, Florian
2
Filis, George N.
2
Fischer, Christoph
2
Franck, Egon
2
Grunberg, Bastian
2
Handel-Jung, Gabriele
2
Hino, Yuta
2
Horsch, Andreas
2
Hundt, Steffen
2
Itani, Maher N.
2
Jensen, Jonathan A.
2
Jin, ChangHyun
2
Klein-Bölting, Ralf
2
Klug, Frauke
2
Ko, Yong Jae
2
Kriemadis, Athanasios
2
Lang, Markus
2
Lee, Jung-Yong
2
Lucas, Christian
2
Lüking, Niels
2
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Springer Fachmedien Wiesbaden
3
Athens Institute for Education and Research
2
Fachhochschule Reutlingen / European School of Business
2
Technische Universität Braunschweig
2
Erich-Schmidt-Verlag
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
Institut für Europäische Wirtschaftsstudien <Reutlingen>
1
PapyRossa-Verlags-GmbH und Co. KG <Köln>
1
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1
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1
Universität Leipzig
1
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1
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International journal of sports marketing & sponsorship
14
Journal of sport management : the official journal of the North American Society of Sport Management
12
International journal of sport management and marketing : IJSMM
8
European Sport management quarterly : ESMQ
6
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
6
Sport management review
6
Journal of business research : JBR
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Applied Marketing Science / Angewandte Marketingforschung
4
European journal of marketing : EJM
4
Journal of strategic marketing
4
Sport, Business and Management : an international journal ; SBM
4
Springer eBook Collection
4
SpringerLink / Bücher
4
International journal of advertising : the quarterly review of marketing communications
3
Research
3
Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Diskussionsarbeit
2
Event- und Impaktforschung
2
Journal for global business advancement : JGBA
2
KulturKommerz
2
Management und Verantwortung vor und nach den 90 Minuten : ökonomisches und gesellschaftliches Handeln im Profi-Fußball
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Springer eBook Collection / Business and Economics
2
The journal of brand management : an international journal
2
Tübinger Diskussionsbeiträge
2
Working papers / Institute for Strategy and Business Economics, University of Zurich
2
Working papers in economics and statistics
2
World association for sport management series
2
A fondo
1
African journal of business and economic research : AJBER
1
Ambush Marketing
1
Applied economics
1
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
BWL 10-2012
1
Beiträge Sportökonomie, Sportmanagement
1
Business and Economic Research : BER
1
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Source
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ECONIS (ZBW)
219
USB Cologne (EcoSocSci)
2
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221
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date (oldest first)
1
Risikomanagement bei der Professionalisierung des Frauenfußballs
Deppe, Christian
;
Riedel, Oliver
- In:
Zeitschrift für die gesamte Versicherungswissenschaft …
97
(
2008
)
1
,
pp. 33-59
Persistent link: https://www.econbiz.de/10003730714
Saved in:
2
An examination of women's sport
sponsorship
: a case study of female Australian Rules football
Morgan, Ashlee
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1644-1666
Persistent link: https://www.econbiz.de/10012178655
Saved in:
3
How to use a
sponsorship
plattform to support an international master brand strategy : the UniCredit UEFA champions league
sponsorship
Penna, Daniele
;
Guenzi, Paolo
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10010252612
Saved in:
4
Sponsorship
effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
5
Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier
;
Dalakas, Vassilis
;
Melancon, Joanna …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
Saved in:
6
Measuring ambush-marketing and
sponsorship
effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
7
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
8
Corporate
sponsorship
in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
9
Does football
sponsorship
improve company performance?
Naidenova, Iuliia
;
Parshakov, Petr
;
Chmykhov, Alexey
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011570921
Saved in:
10
Media value methodology and global sport industries : football versus Formula One
Garcia-del-Barrio, Pedro
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 241-266
Persistent link: https://www.econbiz.de/10011884707
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