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Implicit cooperation in a market share attraction advertising game

Monahan, George E. - 1994

Persistent link: https://www.econbiz.de/10000885247

Changing the game : how video games are transforming the future of business

Edery, David - 2008 - 1. print.

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Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site

Okazaki, Shintaro; Yagüe Guillén, María Jésus - In: Cutting edge international research, (pp. 187-197). 2010

Persistent link: https://www.econbiz.de/10003985180

Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts

Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 1-12

Persistent link: https://www.econbiz.de/10011422760

Pricing game of online display advertisement publishers

Ahmed, Md. Tanveer; Kwon, Changhyun - In: European journal of operational research : EJOR 219 (2012) 2, pp. 477-487

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Cooperative Advertising in Video Game Software Marketing : A Game Theoretic Analysis of Game Software Publisher – Platform Manufacturer Dynamics

Guceri-Ucar, Gozem - 2013

We aim to model and analyze possible cooperative advertising strategies in the context of a gaming platform manufacturer and a game software publisher in the video game industry. The analysis takes on a game theoretic approach in understanding the impact of a video game's total advertising...

Persistent link: https://www.econbiz.de/10013088442