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Supply licensing when the manufacturer strategically commits to invest in R&D

Usta, Mericcan; Erhun, Feryal; Hausman, Warren H. - 2013

Persistent link: https://www.econbiz.de/10011523068

Optimal advertising decisions for promoting retail and online channels in a dynamic framework

Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796

Persistent link: https://www.econbiz.de/10010413605

Manufacturer's online selling strategies under spillovers from online to offline sales

Chen, Lin; Nan, Guofang; Li, Minqiang; Feng, Bing; Liu, … - In: Journal of the Operational Research Society 74 (2023) 1, pp. 157-180

Persistent link: https://www.econbiz.de/10014231692

Optimal pricing strategy for hotels when online travel agencies use customer cash backs : a game-theoretic approach

Guo, Xiaolong; Ling, Liuyi; Gao, Zhiyong - In: Journal of revenue and pricing management 15 (2016) 1, pp. 66-77

Persistent link: https://www.econbiz.de/10011441310

Vertical Differentiation and a Comparison of Online Advertising Models

Lin, Mei - 2014

Designing business models that take into consideration the role of advertising support is critical to the success of online services. In this paper, we address the challenges of these business model strategies and compare different ad revenue models. We use game theory to model vertical...

Persistent link: https://www.econbiz.de/10013069280