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Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie; Zhu, Yi; Dukes, Anthony - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
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Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred; Jerath, Kinshuk; Sayedi, Amin - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
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Cooperative search advertising
Cao, Xinyu; Ke, T. Tony - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
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Search advertising : budget allocation across search engines
Zia, Mohammad; Rao, Ram C. - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
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Computational analysis of perfect-information position auctions
Thompson, David R. M.; Leyton-Brown, Kevin - In: Games and economic behavior 102 (2017), pp. 583-623
Persistent link: https://www.econbiz.de/10011792236
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Sponsored search auctions : an overview of research with emphasis on game theoretic aspects
Maillé, Patrick; Markakis, Evangelos; Naldi, Maurizio; … - In: Electronic commerce research 12 (2012) 3, pp. 265-300
Persistent link: https://www.econbiz.de/10009663939
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Keyword auctions with budget-constrained bidders
Koh, Youngwoo - In: Review of economic design : RED 17 (2013) 4, pp. 307-321
Persistent link: https://www.econbiz.de/10010223126
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Equilibrium analysis of dynamic bidding in sponsored search auctions
Vorobeychik, Yevgeniy; Reeves, Daniel M. - In: International journal of electronic business 6 (2008) 2, pp. 172-193
Persistent link: https://www.econbiz.de/10003717316
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First-price auctions in online display advertising
Despotakis, Stylianos; Ravi, Ramamoorthi; Sayedi, Amin - In: Journal of marketing research 58 (2021) 5, pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
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Why Google Adopts Vickrey's Auction Theory : Why Sotheby's Not
Choi, Hak - 2015
This paper derives the origin of Vickrey's second price auction theory, and explains why some auctioneers adopt such method, while most others do not. This paper also confirms that no second-price can help reveal the true demand
Persistent link: https://www.econbiz.de/10013012487