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Tween girls' perception of gender roles and gender identities : a qualitative study
Chan, Kara; Tufte, Birgitte; Cappello, Gianna; … - In: Young consumers : insight and ideas for responsible … 12 (2011) 1, pp. 66-81
Persistent link: https://www.econbiz.de/10009011424
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What do adolescent girls learn about gender roles from advertising images?
Chan, Kara; Ng, Yu Leung; Williams, Russell B. - In: Young consumers : insight and ideas for responsible … 13 (2012) 4, pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
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How Chinese adolescent girls perceive gender roles : a psychographic study
Chan, Kara; Ng, Yu Leung - In: The journal of consumer marketing 30 (2013) 1, pp. 50-61
Persistent link: https://www.econbiz.de/10009722350
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How Chinese young consumers respond to gendered advertisement
Chan, Kara; Ng, Yu Leung; Liu, Jianqiong - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
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Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?
Chan, Kara; Ng, Yu Leung; Prendergast, Gerard P. - In: Health marketing quarterly 31 (2014) 4, pp. 339-352
Persistent link: https://www.econbiz.de/10010472672
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Segmentation of Chinese adolescent girls using gender roles and ideal female images
Chan, Kara; Ng, Yu Leung - In: The journal of consumer marketing 29 (2012) 7, pp. 521-531
Persistent link: https://www.econbiz.de/10009681489
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Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung; Chan, Kara - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
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Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung; Chan, Kara - In: The journal of consumer marketing 31 (2014) 3, pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
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A gender portrayal of children's television commercials in mainland China
Wong, Krystie; Chan, Kara - In: International advertising and communication : current …, (pp. 319-341). 2006
Persistent link: https://www.econbiz.de/10003378136
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Gender portrayals and the gender of nations : an extended study in Asian cultures
Moon, Young Sook; Chan, Kara - In: International advertising and communication : current …, (pp. 343-357). 2006
Persistent link: https://www.econbiz.de/10003378188