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Buyers' subjective perceptions of price
Monroe, Kent B. - 2009
Persistent link: https://www.econbiz.de/10003836529
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Buyers subjective perceptions of price
Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
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Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of retailing 86 (2010) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
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Consumers' perceptions of the fairness of price-matching refund policies
Kukar-Kinney, Monika; Xia, Lan; Monroe, Kent B. - In: Journal of retailing 83 (2007) 3, pp. 325-337
Persistent link: https://www.econbiz.de/10003517354
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Price fairness
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238855
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Is a good deal always fair? : examining the concepts of transaction value and price fairness
Xia, Lan; Monroe, Kent B. - In: Journal of economic psychology : research in economic … 31 (2010) 6, pp. 884-894
Persistent link: https://www.econbiz.de/10009273587
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Effectiveness of multiple request strategies : a synthesis of research results
Fern, Edward F. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 144-152
Persistent link: https://www.econbiz.de/10001011977
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When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika; Xia, Lan; Monroe, Kent B. - In: Economic and business review : EBR 13 (2011) 3, pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
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It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan; Monroe, Kent B. - In: The journal of product & brand management 26 (2017) 3, pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
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Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Adaval, Rashmi; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 355-365
Persistent link: https://www.econbiz.de/10008988436