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Quantifying the relationship between e-advertising capabilities and marketing mix cost savings
Singh, Vikramjit; Jaskirat Singh - In: International journal of applied management science : IJAMS 16 (2024) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10015057111
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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Innovation, Wettbewerb und Marketing
Kliche, Mario - 1991
Persistent link: https://www.econbiz.de/10000088144
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Innovationskommunikation in dynamischen Märkten : empirische Ergebnisse und Fallstudien
Mast, Claudia - 2006
Persistent link: https://www.econbiz.de/10003377475
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Managing and marketing radical innovations : marketing new technology
Sandberg, Birgitta - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003527164
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Learning with the market : facilitating market innovation
Storbacka, Kaj; Nenonen, Suvi - In: Industrial marketing management : the international … 44 (2015), pp. 73-82
Persistent link: https://www.econbiz.de/10010481964
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Market innovation processes : balancing stability and change
Kjellberg, Hans; Azimont, Frank; Reid, Emma - In: Industrial marketing management : the international … 44 (2015), pp. 4-12
Persistent link: https://www.econbiz.de/10010481974
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
Holzmüller, Hartmut H. (ed.); Scheuch, Fritz (honouree);  … - 2005
Persistent link: https://www.econbiz.de/10002678231
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Marketing new industrial products
Baker, Michael J. - 1975
Persistent link: https://www.econbiz.de/10001854373