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Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
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Wein & Tourismus : Determinanten und Konsequenzen emotionaler Bindung zu Regionen und deren Marken
Orth, Ulrich R.; Stöckl, Albert - In: Wein und Tourismus : Erfolg durch Synergien und …, (pp. 49-60). 2011
Persistent link: https://www.econbiz.de/10008806971
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Brand attachment and consumer emotional response to unethical firm behavior
Schmalz, Sebastian; Orth, Ulrich R. - In: Psychology & marketing 29 (2012) 11, pp. 869-884
Persistent link: https://www.econbiz.de/10009664853
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Effects of package visuals and haptics on brand evaluations
Littel, Sandra; Orth, Ulrich R. - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 198-217
Persistent link: https://www.econbiz.de/10009718539
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Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth; Lee, Christopher; Orth, Ulrich R.; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
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Trust during retail encounters : a touchy proposition
Orth, Ulrich R.; Bouzdine-Chameeva, Tatiana; Brand, Kathrin - In: Journal of retailing 89 (2013) 3, pp. 301-314
Persistent link: https://www.econbiz.de/10009781853
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Consumer reponse to unethical corporate behavior : a re-examination and extension of the moral decoupling model
Haberstroh, Kristina; Orth, Ulrich R.; Hoffmann, Stefan; … - In: Journal of business ethics : JOBE 140 (2017) 1, pp. 161-173
Persistent link: https://www.econbiz.de/10011632236
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Understanding German consumers' intention to adopt COVID-19 infection prevention measures : a moral decoupling perspective
Böhm, Rebekka A.; Orth, Ulrich R. - In: Business & society 63 (2024) 4, pp. 988-1029
Persistent link: https://www.econbiz.de/10014577823