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How does culture impact customer evaluation in online complaining? : evidence from Germany and India

Sengupta, Sanchayan - In: Journal of global information management : an official … 28 (2020) 2, pp. 131-159

Persistent link: https://www.econbiz.de/10012304208

Mit "Gefällt mir", "Teilen" und "@follow" zu glücklicheren Kunden und Mitarbeitern? - Web 2.0 im Inter- und Intranet von Banken

Wehrs, Henrik von - In: Web 2.0 und soziale Netzwerke - Risiko oder …, (pp. 195-210). 2011

Persistent link: https://www.econbiz.de/10009390082

Einflussfaktoren und Auswirkungen der Beschwerdezufriedenheit im Social Media-Bereich : eine empirische Untersuchung

Hadwich, Karsten - In: Dienstleistungsmanagement und Social Media : …, (pp. 541-564). 2013

Persistent link: https://www.econbiz.de/10014567734

Besser einkaufen durch Social Media? : der Einfluss von Social Plugins auf die Qualität von Produktempfehlungen in E-Commerce-Systemen

Wiedenmann, Katja; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2015) 4, pp. 20-28

Recommendation systems are a key functionality in e-commerce environments and play a significant role in improving customer loyalty. The quality of the given recommendations is being influenced especially by the amount and the quality of the personal information about the individual customer...

Persistent link: https://www.econbiz.de/10011869338

Digital, Social Media, and Mobile Marketing in industrial buying : still in need of customer segmentation? : empirical evidence from Poland and Germany

Müller, Julian M.; Pommeranz, Benjamin; Weisser, Julia; … - In: Industrial marketing management : the international … 73 (2018), pp. 70-83

Persistent link: https://www.econbiz.de/10011904670

Quo Vadis German scholarly communication in economics?

Mazarakis, Athanasios; Peters, Isabella - 2015

In this paper we study the situation of scholarly communication in Economics and Business Studies in Germany. We combine findings from an online survey, focus group interviews and a panel discussion. Some of the results of the survey are that economists at German universities and research...

Persistent link: https://www.econbiz.de/10011283247