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Information and involvement : the influence on the acceptance of innovative wine packaging
Nesselhauf, Lucas; Deker, Johannes S.; Fleuchaus, Ruth - In: International journal of wine business research : IJWBR 29 (2017) 3, pp. 285-298
Persistent link: https://www.econbiz.de/10011781101
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Die Bedeutung von Preis und Herkunft für die Präferenzbildung bei Weinkonsumenten : Ermittlung von Präferenzheterogenität mittels einer Latent-Class-Analyse
Zapilko, Marina Annette; Profeta, Adriano; Enneking, Ulrich - In: Agrar- und Ernährungswirtschaft im Umbruch : 47. …, (pp. 65-75). 2008
Persistent link: https://www.econbiz.de/10003771095
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Konsumentenverhalten gegenüber Lebensmitteln mit ausgeprägter Typizität : dargestellt am Beispiel Dornfelder-Rotwein
Zapilko, Marina Annette - 2010
Persistent link: https://www.econbiz.de/10003933021
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Bedeutung des Country-of-Origin-Effekts für die Wahrnehmung deutscher Weinkonsumenten : eine Untersuchung am Beispiel des georgischen Weines
Ghvanidze, Sophie - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010370514
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Strategic winery reputation management : exploring German wine guides
Dressler, Marc - In: International journal of wine business research : IJWBR 28 (2016) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10011562723
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Marktsegmentierung als Basis strategischer Marketingplanung in einer Weinbauregion
Fleuchaus, Ruth - 1995
Persistent link: https://www.econbiz.de/10013281595
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Using social media in the wine business : an exploratory study from Germany
Szolnoki, Gergely; Taits, Dimitri; Nagel, Moritz; … - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 80-96
Persistent link: https://www.econbiz.de/10010387281
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Consumer segmentation based on usage of sales channels in the German wine market
Szolnoki, Gergely; Hoffmann, Dieter - In: International journal of wine business research : IJWBR 26 (2014) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10010339770
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A cross-cultural comparison of wine consumption and purchasing behaviour in Germany and Hungary
Szolnoki, Gergely; Totth, Gedeon - In: Wine Economics and Policy 9 (2020) 1, pp. 19-29
Both the German and the Hungarian wine markets belong to the "old world" European winemaking heritage and each have … economic circumstances greatly influenced the development of these wine markets. This paper, based on a representative survey … differences between German and Hungarian wine consumers in not only wine preferences but also in the use of sales channels. The …
Persistent link: https://www.econbiz.de/10012291616