, whether online job boards provide possibilities to further differentiate an employer brand from competitors’. This article … how brand differentiation can be undertaken on online job boards and how it can be measured. Therefore the model can be … features have on the perception of an employer brand. The example of Siemens AG illustrates that even for a DAX-Group potential …

” are not perceived the same way in Germany and Mexico. As a consequence, brand management using standardized marketing …The term “global brand” has become widely used by the media and by consumers. Business week publishes annually its … consumers call these brands “global” and centralized marketing departments manage these brands globally – are these “global …

”. Simulations reveal that debt investors prefer projects with premium brand technology (modules, inverters) to low-cost technology … with lower DSCR, as long as those projects include premium brand technology. We find that, if premium brands were engaged …

extending their assortment with attractive national brands. In this study, we determine what factors drive national-brand …

represent very important intangible assets, that have been especially in the light of marketing research. We use an empirical … survey, based on 132 German companies with brands, to investigate the state of the art of brand accounting, brand control …, and brand valuation. The focus of our study is the general perception of brands as an (intangible) asset and as an …

, Indien und Südafrika bestehen. …