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An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga

Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176

Persistent link: https://www.econbiz.de/10010233753

Sponsoring und Konsumentenverhalten : eine olympische Perspektive

Preuß, Holger - In: Perspektiven des Sportmarketing : Besonderheiten, …, (pp. 229-248). 2005

Persistent link: https://www.econbiz.de/10003295954

Sportsponsoring effektiv einsetzen : zu den Auswirkungen von Sponsoringmaßnahmen auf Einstellung und Kaufabsicht der Verbraucher

Huber, Frank; Regier, Stefanie; Vollhardt, Kai; … - 2005

Persistent link: https://www.econbiz.de/10003297818

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment

Lucas, Christian - 2015

Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily …