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Die Erfolgsstory des Direktmarketing : unkonventionelle Rückblicke, Einblicke und Ausblicke eines Direktmarketing-Praktikers
Hell, Heinz - 1989
Heinz Hell: Die Erfolgsstory des Direktmarketing. Verlag Moderne Industrie, Landsberg 1989, 368 Seiten, 98 DM …
Persistent link: https://www.econbiz.de/10000420228
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Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
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The value of historical nostalgia for marketing management
Marchegiani, Christopher; Phau, Ian - In: Marketing intelligence & planning 29 (2011) 2, pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
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Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
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A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
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Modern advertising and the market for audience attention : the US advertising industry's Turn-of-the-Twentieth-Century transition
Sherman, Zoe - 2020
"Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized … advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and … accessible book re-centers the story of the invention of modern advertising on the question of how access to audiences was …
Persistent link: https://www.econbiz.de/10012522918
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Werbung mit Geschichte : eine inhaltsanalytische und experimentelle Untersuchung der Werbewirkung von History Claims in Anzeigen
Hunold, Daniel - 2016
Werbung, Geschichte, Werbewirkung, Anzeige, History Claims, Brand, Heritage, History, Advertising …
Persistent link: https://www.econbiz.de/10012548327
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The impact of World War Two and rationing on U.K. expenditure in the short and long run
Fleissig, Adrian R. - In: The journal of European economic history 49 (2020) 3, pp. 109-135
end rationing quickly, regained power. It is unclear how rationing affected households’ expenditure adjustments in the … and in the postwar period. There is evidence that households were unable to make typical long-run desired expenditure …
Persistent link: https://www.econbiz.de/10012429475