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The value of historical nostalgia for marketing management

Marchegiani, Christopher; Phau, Ian - In: Marketing intelligence & planning 29 (2011) 2, pp. 108-122

Persistent link: https://www.econbiz.de/10009156916

The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes

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An involvement explanation for nostalgia advertising effects

Muehling, Darrel D.; Pascal, Vincent J. - In: Journal of promotion management : JPM 18 (2012) 1, pp. 100-118

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A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements

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Modern advertising and the market for audience attention : the US advertising industry's turn-of-the-Twentieth-Century transition

Sherman, Zoe - 2020

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Modern advertising and the market for audience attention : the US advertising industry's Turn-of-the-Twentieth-Century transition

Sherman, Zoe - 2020

"Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention...