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History and critical marketing studies

Tadajewski, Mark - In: Journal of historical research in marketing 4 (2012) 3, pp. 440-452

Persistent link: https://www.econbiz.de/10009621250

The foundations of relationship marketing : reciprocity and trade relations

Tadajewski, Mark - In: Marketing theory 9 (2009) 1, pp. 9-38

Persistent link: https://www.econbiz.de/10003826378

History of marketing thought

Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008

Persistent link: https://www.econbiz.de/10003534832

Origins of marketing thought in Britain

Jones, Brain; Tadajewski, Mark - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1016-1039

Persistent link: https://www.econbiz.de/10011338823

The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"

Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 3, pp. 407-422

Persistent link: https://www.econbiz.de/10011443094

Historical research in marketing theory and practice : a review essay

Tadajewski, Mark; Jones, D. G. Brian - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1239-1291

Persistent link: https://www.econbiz.de/10010433925

History of marketing thought ; Volume 1

Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008

Persistent link: https://www.econbiz.de/10003643548

History of marketing thought ; Volume 2

Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008

Persistent link: https://www.econbiz.de/10003643555

History of marketing thought ; Volume 3

Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008

Persistent link: https://www.econbiz.de/10003643560

The Routledge companion to marketing history

Jones, Donald Gordon Brian (ed.); Tadajewski, Mark (ed.) - 2016

1. The history of marketing practice / Mark Tadajewski and D.G. Brian Jones -- 2. Ancient and medieval marketing / Eric H. Shaw -- 3. A history of consumption in the United States / Terrence H. Witkowski -- 4. In search of the consumer : the history of market research from 1890 to 1960 / Stefan...

Persistent link: https://www.econbiz.de/10013182036