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Super bowl XLVII TV advertising in the USA : male and female impressions among college students

Akcay, Okan; Dalgin, M. Halim - In: Eurasian business review 6 (2016) 1, pp. 25-36

The Super Bowl is one of the highest profile sporting events in the USA. Each year, over 100 million American consumers … Super Bowl Advertising among college students to determine what characteristics of the ads were significant what …

Persistent link: https://www.econbiz.de/10011631620

Sex, beauty, and youth : an analysis of advertising appeals targeting US women of different age groups

Taylor, Kimberly A.; Miyazaki, Anthony D.; Mogensen, … - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 212-228

Persistent link: https://www.econbiz.de/10009770223

Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?

Zayer, Linda Tuncay; Coleman, Catherine A. - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 264-275

Persistent link: https://www.econbiz.de/10011313245

Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism

Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483

Persistent link: https://www.econbiz.de/10011979100

Colours in advertising and affective responses : the moderating role of gender and optimum stimulation level

Balamoorthy, S.; Pandey, Mrinalini - In: International journal of applied management science 11 (2019) 3, pp. 255-276

Persistent link: https://www.econbiz.de/10012110840

Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor

Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999

Persistent link: https://www.econbiz.de/10012200363

Passing the Bechdel Test and the influence of Internet and social media advertising on seeing a new movie release

Fogel, Joshua; Criscione, Kara - In: The psychologist-manager journal : official journal of … 22 (2020) 3, pp. 67-77

Persistent link: https://www.econbiz.de/10012304000

Problematizing the postfeminist gaze : a critical exploration of young women's readings of gendered power relations in advertising

Rome, Alexandra; O'Donohoe, Stephanie; Dunnett, Susan - In: Journal of macromarketing 40 (2020) 4, pp. 546-562

Persistent link: https://www.econbiz.de/10012308739

Understanding responses to comedic advertising aggression : the role of vividness and gender identity

Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 562-587

Persistent link: https://www.econbiz.de/10011849120

The influence of gender on the effectiveness of probability markers in advertising

Bušljeta Banks, Ivana; Dens, Nathalie; Pelsmacker, … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 682-705

Persistent link: https://www.econbiz.de/10011585285

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