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Negativity and Television Advertising in State Supreme Court Elections
Hall, Melinda Gann; Bonneau, Chris W. - 2009
This project evaluates whether television advertising and the changing electoral climate brought about by Republican Party of Minnesota v. White (2002) have had detrimental effects on voting in state supreme court elections. Almost universally, judicial elections - particularly expensive...
Persistent link: https://www.econbiz.de/10014205144
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Gender stereotypes in advertising : a review of current research
Grau, Stacy Landreth; Zotos, Yorgos C. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 761-770
Persistent link: https://www.econbiz.de/10011618355
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Is there gender bias when creative directors judge advertising? : name cue effect in ad evaluation
Roca, David; Tena, Daniel; Lázaro, Patrícia; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
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Problematizing the postfeminist gaze : a critical exploration of young women's readings of gendered power relations in advertising
Rome, Alexandra; O'Donohoe, Stephanie; Dunnett, Susan - In: Journal of macromarketing 40 (2020) 4, pp. 546-562
Persistent link: https://www.econbiz.de/10012308739
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Gender contamination in Indian automobile advertisements : male acceptance or alienation?
Sandhu, Namrata; Dilpreet Singh - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 2, pp. 139-155
Persistent link: https://www.econbiz.de/10012161028
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Gender stereotyping in Indian recruitment advertisements : a content analysis
Anand, Rahul - In: International journal of business governance & ethics : … 8 (2013) 4, pp. 306-322
Persistent link: https://www.econbiz.de/10010389079
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Gender advertisements
Goffman, Erving - 1979
Persistent link: https://www.econbiz.de/10001415034
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Algorithms propagate gender bias in the marketplace : with consumers' cooperation
Rathee, Shelly; Banker, Sachin; Mishra, Arul; Mishra, … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 621-631
Persistent link: https://www.econbiz.de/10014370526
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Beyond gender stereotypes : the missing women in print advertising
Shinoda, Luciana Messias; Veludo-de-Oliveira, Tania Modesto - In: International journal of advertising : the review of … 40 (2021) 4, pp. 629-656
Persistent link: https://www.econbiz.de/10012586687
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The impact of advertising exposure on the gendered perceptions of men with mental health concerns
Li, Tianyi - In: Journal of consumer marketing 39 (2022) 6, pp. 610-620
Persistent link: https://www.econbiz.de/10013399761