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Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri; Buchanan-Oliver, Margo; Cruz, Angela Cracia B. - In: International marketing review 32 (2015) 2, pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
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The concept of luxury brands and the relationship between consumer and luxury brands
Becker, Kip; Lee, Jung Wan; Nobre, Helena M. - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 3, pp. 51-63
Persistent link: https://www.econbiz.de/10011918878
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Special issue: Luxury brands
Okonkwo, Uché (contributor) - 2009
Persistent link: https://www.econbiz.de/10003847225
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Demystifying Luxury Brands
Doval, Jyoti - 2015
For centuries, people worldwide have delighted themselves with the possession of products or services, which go beyond the realm of necessity and may be termed as luxury. The term “luxury” is often used in our daily lives to refer to products, services or a certain lifestyle, which go beyond...
Persistent link: https://www.econbiz.de/10013020159
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Luxury Branding
Patrick, Vanessa - 2020
prerequisites for effectively managing a luxury brand — that of understanding how luxury is conceptualized and what it represents to …
Persistent link: https://www.econbiz.de/10012833649
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Conceptualizing country-of-ingredient authenticity of luxury brands
Cheah, Isaac; Zainol, Zahirah; Phau, Ian - In: Journal of business research : JBR 69 (2016) 12, pp. 5819-5826
Persistent link: https://www.econbiz.de/10011597517
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Femvertising of luxury brands : Message concreteness, authenticity, and involvement
Park, Minjung; Koo, Jayoung; Kim, Do Yuon - In: Journal of global fashion marketing : JGfM 14 (2023) 3, pp. 243-262
Persistent link: https://www.econbiz.de/10014291543
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Consumer perceptions of luxury brands : an owner-based perspective
Bachmann, Frank; Walsh, Gianfranco; Hammes, Eva Katharina - In: European management journal 37 (2019) 3, pp. 287-298
Persistent link: https://www.econbiz.de/10012063171
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Guccification : redefining luxury through art - the Gucci revolution
Sepe, Giorgia; Anzivino, Alessia - In: The artification of luxury fashion brands : synergies, …, (pp. 89-112). 2020
Persistent link: https://www.econbiz.de/10012240712
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The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.; Wiedmann, Klaus-Peter; Hennigs, Nadine; … - In: Journal of global scholars of marketing science : … 26 (2016) 2, pp. 198-215
Persistent link: https://www.econbiz.de/10011572149