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~subject:"Gesundheitsvorsorge"
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Gesundheitsvorsorge
Social marketing
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social marketing
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Social marketing for public health : global trends and success stories
13
Health marketing quarterly
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Journal of business research : JBR
5
Journal of social marketing : JSOCM
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Faculty & research / Insead : working paper series
3
Contemporary issues in social marketing
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European journal of marketing : EJM
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Food policy : economics planning and politics of food and agriculture
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International journal of advertising : the review of marketing communications
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Asian journal of management cases
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Australian journal of management
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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Computational & mathematical organization theory
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Digital influence on consumer habits : marketing challenges and opportunities
1
Discussion paper
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Enhancing knowledge development in marketing ; Vol. 21
1
Experimental economics : a journal of the Economic Science Association
1
Health economics
1
Inside marketing : practices, ideologies, devices
1
International journal of globalisation and small business : IJGSB
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of nonprofit and voluntary sector marketing
1
International journal of sport management and marketing : IJSMM
1
International review of economics : journal of civil economy
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Italian journal of marketing : ITJM
1
Journal of consumer behaviour : an international research review
1
Journal of economic behavior & organization : JEBO
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
Health services marketing for routine child vaccinations in the Philippines
Lee Mendoza, Roger
- In:
Services marketing quarterly
36
(
2015
)
3
,
pp. 189-209
Persistent link: https://www.econbiz.de/10011339267
Saved in:
2
Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan
;
Dadich, Ann
;
Soboleva, Alena
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
Saved in:
3
Doing more harm than good : negative health effects of intimate-partner violence campaigns
West, Jean Jaymes
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10010196481
Saved in:
4
Using Web 2.0 for health promotion and social marketing efforts : lessons learned from Web 2.0 experts
Dooley, Jennifer Allyson
;
Jones, Sandra C.
;
Iverson, Don
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 178-196
Persistent link: https://www.econbiz.de/10010398944
Saved in:
5
Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon
;
Guo, Yafei
;
Torelli, Carlos J.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
Saved in:
6
Social marketing and big social change : personal social marketing insights form a complex system obesity prevention intervention
Venturini, Roberto
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1190-1199
Persistent link: https://www.econbiz.de/10011610966
Saved in:
7
Targeted characteristics and use of socially marketed preventive health goods : evidence from condoms in sub-Saharan Africa
Wilson, Nicholas
- In:
Applied economics
50
(
2018
)
52
,
pp. 5659-5671
Persistent link: https://www.econbiz.de/10012062891
Saved in:
8
The impact of endorsement on a sport-based social marketing campaign
Behnoosh, Shima
;
Pearson, Michael N.
;
Dickson, Geoff
- In:
International journal of sport management and marketing …
18
(
2018
)
6
,
pp. 478-500
Persistent link: https://www.econbiz.de/10011989740
Saved in:
9
Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming
;
Struthers, Amy
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
Saved in:
10
A reflection on the co-design approach to the development of the Medway Can campaign : a whole systems approach to obesity prevention using COM-B
Parsons, Katherine
;
Payne, Simon
;
Codling, Saoirce
; …
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10014575143
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