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Health services marketing for routine child vaccinations in the Philippines
Lee Mendoza, Roger - In: Services marketing quarterly 36 (2015) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10011339267
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Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan; Dadich, Ann; Soboleva, Alena - In: Journal of nonprofit & public sector marketing 25 (2013) 2, pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
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Doing more harm than good : negative health effects of intimate-partner violence campaigns
West, Jean Jaymes - In: Health marketing quarterly 30 (2013) 3, pp. 195-205
Persistent link: https://www.econbiz.de/10010196481
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Using Web 2.0 for health promotion and social marketing efforts : lessons learned from Web 2.0 experts
Dooley, Jennifer Allyson; Jones, Sandra C.; Iverson, Don - In: Health marketing quarterly 31 (2014) 2, pp. 178-196
Persistent link: https://www.econbiz.de/10010398944
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Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon; Guo, Yafei; Torelli, Carlos J. - In: Psychology & marketing 39 (2022) 4, pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
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Social marketing and big social change : personal social marketing insights form a complex system obesity prevention intervention
Venturini, Roberto - In: Journal of marketing management : MM 32 (2016) 11/12, pp. 1190-1199
Persistent link: https://www.econbiz.de/10011610966
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Targeted characteristics and use of socially marketed preventive health goods : evidence from condoms in sub-Saharan Africa
Wilson, Nicholas - In: Applied economics 50 (2018) 52, pp. 5659-5671
Persistent link: https://www.econbiz.de/10012062891
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The impact of endorsement on a sport-based social marketing campaign
Behnoosh, Shima; Pearson, Michael N.; Dickson, Geoff - In: International journal of sport management and marketing … 18 (2018) 6, pp. 478-500
Persistent link: https://www.econbiz.de/10011989740
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Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming; Struthers, Amy - In: Health marketing quarterly 35 (2018) 2, pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
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A reflection on the co-design approach to the development of the Medway Can campaign : a whole systems approach to obesity prevention using COM-B
Parsons, Katherine; Payne, Simon; Codling, Saoirce; … - In: Health marketing quarterly 41 (2024) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10014575143