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~subject:"Glaubwürdigkeit"
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Glaubwürdigkeit
Marktforschung
12,249
Market research
6,539
Credibility
5,453
Informationswert
5,192
Information value
5,001
Theorie
4,959
Theory
4,878
Viral marketing
4,766
Virales Marketing
4,756
Konsumentenverhalten
4,656
Consumer behaviour
4,643
Social Web
2,462
Social web
2,461
Online-Marketing
1,936
Internet marketing
1,924
Deutschland
1,923
Germany
1,554
USA
1,526
Geldpolitik
1,457
United States
1,457
Monetary policy
1,433
Beziehungsmarketing
1,102
Marketing
1,097
Relationship marketing
1,097
Online-Handel
957
Online retailing
954
Börsenkurs
916
Vereinigte Staaten
909
Marketingmanagement
903
Share price
901
Marketing management
880
Asymmetrische Information
835
Asymmetric information
823
Kundenzufriedenheit
755
Customer satisfaction
750
Markenführung
710
Brand management
708
Markenimage
673
Brand image
669
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Online availability
All
Free
1,447
Undetermined
1,013
Type of publication
All
Article
2,859
Book / Working Paper
2,446
Journal
2
Type of publication (narrower categories)
All
Article in journal
2,357
Aufsatz in Zeitschrift
2,357
Working Paper
1,054
Arbeitspapier
966
Graue Literatur
949
Non-commercial literature
949
Aufsatz im Buch
467
Book section
467
Hochschulschrift
167
Thesis
134
Bibliografie enthalten
61
Bibliography included
61
Collection of articles of several authors
42
Sammelwerk
42
Aufsatzsammlung
24
Collection of articles written by one author
24
Sammlung
24
Case study
22
Fallstudie
22
Konferenzschrift
22
Dissertation u.a. Prüfungsschriften
21
Systematic review
20
Übersichtsarbeit
20
Amtsdruckschrift
18
Government document
18
Conference paper
16
Konferenzbeitrag
16
Conference proceedings
12
Rezension
8
Article
7
Festschrift
5
Guidebook
5
Interview
5
Ratgeber
5
Reprint
5
Research Report
5
Forschungsbericht
4
Bibliografie
3
Elektronischer Datenträger
3
Amtliche Publikation
2
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Language
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English
4,667
German
440
French
91
Spanish
47
Portuguese
26
Italian
16
Undetermined
8
Polish
5
Bulgarian
2
Czech
2
Croatian
2
Dutch
2
Russian
2
Swedish
2
Hungarian
1
Serbian
1
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Author
All
Keefer, Philip
47
Svensson, Lars E. O.
43
Levine, Paul
29
Bordo, Michael D.
27
Mendonça, Helder Ferreira de
23
Cukierman, Alex
21
Haan, Jakob de
21
Montes, Gabriel Caldas
21
Eijffinger, Sylvester C. W.
20
Masson, Paul R.
19
Schweickert, Rainer
19
Velasco, Andrés
19
MacDonald, Ronald
18
Calvo, Guillermo
16
Mendoza, Enrique G.
16
Persson, Torsten
16
Siklos, Pierre L.
16
Tabellini, Guido Enrico
16
Agénor, Pierre-Richard
15
Faust, Jon
15
Schaling, Eric
15
Ehrmann, Michael
14
Gardner, William L.
14
Issing, Otmar
14
Laxton, Douglas
14
Obstfeld, Maurice
14
Aizenman, Joshua
13
Artus, Patrick
13
Drazen, Allan
13
Freytag, Andreas
13
Shleifer, Andrei
13
Stasavage, David
13
Al-Nowaihi, Ali
12
Angrist, Joshua D.
12
Beetsma, Roel
12
Berger, Helge
12
Dreher, Axel
12
Hoeberichts, Marco
12
Nunnenkamp, Peter
12
Tronzano, Marco
12
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Institution
All
National Bureau of Economic Research
86
Institut für Weltwirtschaft
10
Internationaler Währungsfonds / Research Department
6
European University Institute / Department of Economics
5
Federal Reserve System / Board of Governors
4
Internationaler Währungsfonds / European Department <1>
4
OECD
4
International Monetary Fund
3
Kiel Institute for the World Economy
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer Fachmedien Wiesbaden
3
University of Warwick / Department of Economics
3
William Davidson Institute <Ann Arbor, Mich.>
3
Andrew Young School of Policy Studies / International Studies Program
2
Banque de France
2
Birkbeck College / Department of Economics
2
Brookings Institution
2
Brown University / Department of Economics
2
Europäische Zentralbank
2
Foerder Institute for Economic Research <Tēl-Āvîv>
2
Georgetown University / Economics Department
2
Goethe-Universität Frankfurt am Main
2
Government of N.W.F.P.
2
Harvard Institute for International Development
2
Herbert von Halem Verlag
2
IGI Global
2
Institut für Rechtstatsachenforschung <Stuttgart>
2
Institut für Weltwirtschaft / Abteilung Entwicklungsländer und Weltwirtschaft
2
Internationaler Währungsfonds / Monetary and Exchange Affairs Department
2
London School of Economics and Political Science
2
OECD / Directorate for Financial, Fiscal and Enterprise Affairs
2
Organisation for Economic Co-operation and Development
2
Schweden / EMU-Utredningen
2
Studiecentrum voor Economisch en Sociaal Onderzoek / Vakgroep Macro-Economie
2
University <Nottingham> / Department of Economics
2
Université de Genève / Institut de hautes études internationales
2
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
2
World Bank
2
World Institute for Development Economics Research
2
Aarhus Universitet / Afdeling for Nationaløkonomi
1
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Published in...
All
NBER working paper series
86
Working paper / National Bureau of Economic Research, Inc.
81
NBER Working Paper
79
Discussion paper / Centre for Economic Policy Research
61
IMF working papers
54
IMF working paper
44
Journal of business ethics : JOBE
43
Journal of business research : JBR
36
Journal of monetary economics
27
Journal of money, credit and banking : JMCB
27
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
26
Leadership
24
Tourism management : research, policies, practice
24
Authentic leadership : clashes, convergences, and coalescences
23
Economics letters
22
Europäische Hochschulschriften / 5
22
Insurance / Mathematics & economics
22
Journal of retailing and consumer services
22
Leadership & organization development journal
21
Open economies review
21
Journal of economic dynamics & control
19
The economic journal : the journal of the Royal Economic Society
19
Economic modelling
18
International journal of hospitality management
17
Working paper series / European Central Bank
17
Applied economics
16
European economic review : EER
16
Journal of international economics
16
Journal of macroeconomics
15
Revue économique : revue bimestrielle
15
SpringerLink / Bücher
15
CESifo working papers
14
Discussion paper / Tinbergen Institute
14
ECB Working Paper
14
European journal of political economy
14
Journal of development economics
14
Journal of international money and finance
14
Psychology & marketing
14
Working paper
14
Applied economics letters
13
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Source
All
ECONIS (ZBW)
5,142
EconStor
102
USB Cologne (EcoSocSci)
45
USB Cologne (business full texts)
9
RePEc
6
ArchiDok
2
BASE
1
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1
How credible is e-word of mouth across digital-marketing channels? : the roles of social capital, information richness, and interactivity
Levy, Shalom
;
Gvili, Yaniv
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010520782
Saved in:
2
How young, technical consumers assess online WOM
credibility
O'Reilly, Kelley
;
Marx, Sherry
- In:
Qualitative market research : an international journal
14
(
2011
)
4
,
pp. 330-359
Persistent link: https://www.econbiz.de/10009380608
Saved in:
3
Credibility
of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.
;
Averbeck, Joshua M.
;
Zhang, Zhu
; …
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
Saved in:
4
How
credibility
affects eWOM reading : the influences of expertise, trustworthiness, and similarity on utilitarian and social functions
Reichelt, Jonas
;
Sievert, Jens
;
Jacob, Frank
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 65-81
Persistent link: https://www.econbiz.de/10010243430
Saved in:
5
Credibility
of digital influencers on YouTube and Instagram
Djafarova, Elmira
;
Matson, Natasha
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 131-148
Persistent link: https://www.econbiz.de/10012512703
Saved in:
6
Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.
;
Burns, Alvin C.
;
Morgan, Felicia N.
; …
- In:
Journal of public policy & marketing
39
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
Saved in:
7
WOM
credibility
and eWOM
credibility
and their consequences for engagement
Castano, Ricardo
;
Escandon-Barbosa, Diana
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 125-144
Persistent link: https://www.econbiz.de/10013198059
Saved in:
8
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
9
Audit practice transparency and audit survival
Ponphunga, Usaporn
;
Jhundra-indra, Pratanporn
; …
- In:
Journal of international business and economics : JIBE
14
(
2014
)
4
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011283315
Saved in:
10
Does the reporting of critical audit matters affect nonprofessional investors' perceptions of auditor
credibility
, information overload, audit quality, and investment risk?
Carver, Brian
;
Muriel, Leah
;
Trinkle, Brad S.
- In:
Behavioral research in accounting
35
(
2023
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10014313470
Saved in:
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