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Authenticity matters : a digital ethnography of FIA World Rally Championship fan forums
Næss, Hans Erik - In: Sport management review 20 (2017) 1, pp. 92-104
Persistent link: https://www.econbiz.de/10011697528
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The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involve...
Hwang, Geumchan; Chung, Kyu-Soo - In: International journal of sport management and marketing … 18 (2018) 4, pp. 285-300
Persistent link: https://www.econbiz.de/10011948442
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Positive organisational behaviour in NCAA Division I football : a head coach's authentic leadership and assistant coaches' psychological constructs
Kim, Minjung; Kim, Amy Chan Hyung; Reid, Charles - In: International journal of sport management and marketing … 17 (2017) 1/2, pp. 121-143
Persistent link: https://www.econbiz.de/10011797293
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Expertise, credibility of system forecasts and integration methods in judgmental demand forecasting
Alvarado-Valencia, Jorge; Barrero, Lope H.; Önkal, Dilek; … - In: International journal of forecasting 33 (2017) 1, pp. 298-313
Persistent link: https://www.econbiz.de/10011755013
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Impact of perceived on-field performance on sport celebrity source credibility
Koo, Gi-yong; Ruihley, Brody J.; Dittmore, Stephen W. - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 3, pp. 147-158
Persistent link: https://www.econbiz.de/10009665738
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Investigating the role of corporate credibility in corporate social marketing : a case study of environmental initiatives by professional sport organizations
Inoue, Yuhei; Kent, Aubrey - In: Sport management review 15 (2012) 3, pp. 330-344
Persistent link: https://www.econbiz.de/10009564436
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The purchasing impact of fan identification and sports sponsorship
Wang, Michael Chih-hung; Jain, Megha; Cheng, Julian … - In: Marketing intelligence & planning 30 (2012) 5, pp. 553-566
Persistent link: https://www.econbiz.de/10009611616
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Credibility and independence of the World Anti-Doping Agency : a Barro-Gordon-type approach to antidoping policy
Eber, Nicolas - In: Journal of sports economics 3 (2002) 1, pp. 90-96
Persistent link: https://www.econbiz.de/10001651490
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The impact of mood on sport celebrity credibility evaluation
Venkatesakumar, R.; Sundar, S. - In: Taylor's business review / Taylor's Business School, … 2 (2012) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10009779421
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Investigating the role of credibility of sports celebrity endorsers influencing sports celebrity identification and purchase intention of endorsed brands
Shezi, Nkosinamandla - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10013336011