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Trust in the supervisor and authenticity in service roles

Yagil, Dana - In: Journal of service management 25 (2014) 3, pp. 411-426

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Authenticity in leadership : reframing relational transparency through the lens of emotional labour

Kempster, Steve; Iszatt-White, Marian; Brown, Matt - In: Leadership 15 (2019) 3, pp. 319-338

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Impossible or just irrelevant? : unravelling the "authentic leadership" paradox through the lens of emotional labour

Iszatt-White, Marian; Stead, Valerie; Elliott, Carole - In: Leadership 17 (2021) 4, pp. 464-482

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Die Wirkung von Influencer Marketing auf das Kaufverhalten

Langner, Anne-Kristin; Meyer, Leonie; Hansen, Nele - 2021

Pamela Reif, a German fitness influencer regulary reaches over eight million followers with her fitness posts and videos. Needless to say that many sports companies such as Puma reach out to her. What is so special about a relationship between an influencer and his/her followers and what...

Persistent link: https://www.econbiz.de/10012643048

Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness

Lee, Susanna S.; Johnson, Benjamin K. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 30-53

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The role of online source credibility and influencer identification on consumers' purchase decisions

Özbölük, Tuğba; Akdoğan, Kutay - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 165-185

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Building influencers' credibility on Instagram : effects on followers' attitudes and behavioral responses toward the influencer

Belanche, Daniel; Casaló, Luis V.; Flavián, Marta; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012581928

Die Wirkung von Influencer Marketing auf das Kaufverhalten

Langner, Anne-Kristin; Meyer, Leonie; Hansen, Nele - 2021

Persistent link: https://www.econbiz.de/10012628621

Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility

Saima; Khan, M. Altaf - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 503-523

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Factors affecting YouTube influencer marketing credibility : a heuristic-systematic model

Xiao, Min; Wang, Rang; Chan-Olmsted, Sylvia M. - In: Journal of media business studies 15 (2018) 3, pp. 188-213

Persistent link: https://www.econbiz.de/10012051035