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Internationalization of European mobile telecommunication operators : institutional diversity and performance implications
Asimakopoulos, Grigorios; Hernández, Virginia; … - 2015
Internationalisation plays a key role in the strategy of many firms, with one of the key benefits being improved performance. Since the early 1990s, internationalisation has played a central role within the mobile telecommunications industry, giving rise to multinational enterprises operating in...
Persistent link: https://www.econbiz.de/10011433000
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The internationalization of Russian mobile telecommunications operators
Annushkina, Olga E. - In: Emerging market firms in the global economy, (pp. 121-144). 2014
Persistent link: https://www.econbiz.de/10010464195
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Internationalization of mobile network operators : institutional distance, regional effects and country factors
Pogrebnyakov, Nicolai - 2008
Persistent link: https://www.econbiz.de/10011573946
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Does distance matter in explaining international expansion? : evidence from the global mobile telecommunications industry
Domínguez, Beatriz; Gómez, Jaime; Maicas, Juan Pablo - In: Universia business review : UBR (2018) 57, pp. 92-143
Persistent link: https://www.econbiz.de/10012118510
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 2, pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
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Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna; Gabrielsson, Peter - In: International business review : the official journal of … 22 (2013) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
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Market entry strategies of media agencies
Knuth, Ingo - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 161-169
Persistent link: https://www.econbiz.de/10010408089
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Pollo Campero in the USA
Brenes, Esteban R.; Chattopadyay, Amitava; Ciravegna, … - In: Management decision : MD 52 (2014) 9, pp. 1649-1679
Persistent link: https://www.econbiz.de/10010429733
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Exporters moving toward emerging markets : a resource-based approach
Bortoluzzi, Guido; Chiarvesio, Maria; Di Maria, Eleonora; … - In: International marketing review 31 (2014) 5, pp. 506-525
Persistent link: https://www.econbiz.de/10010415263