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~subject:"Globalisierung"
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Globalisierung
Consumer behaviour
75
Konsumentenverhalten
66
Globalization
21
Cultural identity
18
Kulturelle Identität
18
Online retailing
18
Online-Handel
18
Canada
17
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13
International marketing
13
Internationales Marketing
13
Internet marketing
12
Online-Marketing
12
Welt
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World
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Culture
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Customer satisfaction
11
Ethnic group
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Ethnische Gruppe
11
Website
11
Brand management
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Kanada
10
Markenführung
10
Service quality
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Dienstleistungsqualität
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Emotion
8
Markenartikel
8
USA
8
United States
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Beziehungsmarketing
7
Brand
7
Kundenzufriedenheit
7
Marketing management
7
Marketingmanagement
7
Relationship marketing
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Social integration
7
Soziale Integration
7
Acculturation
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Brand image
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English
17
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Laroche, Michel
17
Cleveland, Mark
9
Papadopoulos, Nicolas G.
4
Takahashi, Ikuo
2
Teng, Lefa
2
Erdoğan, Seçil
1
Hallab, Ranim
1
Park, Seong-yeon
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Rojas-Méndez, José I.
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Sobol, Kamila
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Journal of business research : JBR
14
International marketing review
2
Journal of international consumer marketing
1
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ECONIS (ZBW)
17
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1
The future of ethnic marketing in a globalized world : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 269-272
Persistent link: https://www.econbiz.de/10011771894
Saved in:
2
Special issue: Globalization, culture, and marketing strategy
Laroche, Michel
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009241426
Saved in:
3
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
4
Globalization, culture, religion, and values : comparing consumption patterns of Lebanese Muslims and Christians
Cleveland, Mark
;
Laroche, Michel
;
Hallab, Ranim
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 958-967
Persistent link: https://www.econbiz.de/10009755392
Saved in:
5
Recent advances in globalization, culture and marketing strategy : introduction to the special issue
Laroche, Michel
;
Park, Seong-yeon
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-957
Persistent link: https://www.econbiz.de/10009755393
Saved in:
6
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
7
Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 268-277
Persistent link: https://www.econbiz.de/10010245276
Saved in:
8
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
9
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
10
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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