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Introduction: comparative perspectives on globalization : historical reflections on British and Japanese enterprises
Umemura, Maki - In: Comparative responses to globalization : experiences of …, (pp. 1-22). 2013
Persistent link: https://www.econbiz.de/10009675497
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International business marketing in emerging country markets : the third wave of internationalization of firms
Jansson, Hans - 2009 - Paperback ed.
Persistent link: https://www.econbiz.de/10003806717
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Consumer behavior : global shifts and local effects
Rajagopal - 2010
Persistent link: https://www.econbiz.de/10003872780
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Fostering Chinese firms through entrepreneurship, globalization, and international finance
McManus, John; Ardley, Dr Barry; Floyd, David - In: Strategic change : SC ; briefings in entrepreneurial finance 21 (2012) 3/4, pp. 179-191
Persistent link: https://www.econbiz.de/10009570627
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The relationship between the advertising appeals and cultural values
Spiridonova, Natalia - In: Proceedings of the 19th Annual Conference on Marketing …, (pp. 449-457). 2011
Persistent link: https://www.econbiz.de/10009502108
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The rate of penetration by multinationals into emerging markets : evidence from BRIC
Johansson, Johny K.; Leigh, Laurence - In: Multinational business review 19 (2011) 3, pp. 272-289
Persistent link: https://www.econbiz.de/10009502988
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The effects of entrepreneurial marketing on born global performance
Kocak, Akin; Abimbola, Temi - In: International marketing review 26 (2009) 4/5, pp. 439-452
Persistent link: https://www.econbiz.de/10009523110
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna; Gabrielsson, Peter - In: International business review : the official journal of … 22 (2013) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
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Pollo Campero in the USA
Brenes, Esteban R.; Chattopadyay, Amitava; Ciravegna, … - In: Management decision : MD 52 (2014) 9, pp. 1649-1679
Persistent link: https://www.econbiz.de/10010429733