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Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M. (ed.); Kostecki, Michel M. (ed.) - 1994 - 1. ed.
Persistent link: https://www.econbiz.de/10000349312
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Services, globalization and economic development
Bryson, John R. (ed.); Daniels, Peter W. (ed.) - 1998
Persistent link: https://www.econbiz.de/10000995836
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Umwelt-Dienstleistungen : Internationalisierungsstrategien für dynamische Märkte
Hirschl, Bernd (contributor); Weiß, Julika (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10003858777
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What problems manufacturing companies can face when providing services around the world?
Neto, Germano Zarpelon; Pereira, Giancarlo Medeiros; … - In: The journal of business & industrial marketing 30 (2015) 5, pp. 461-471
Persistent link: https://www.econbiz.de/10011339933
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The internationalization of Indian SMEs in B-to-B markets
Javalgi, Rajshekhar G.; Todd, Patricia; Granot, Elad - In: The journal of business & industrial marketing 26 (2011) 7, pp. 542-548
Persistent link: https://www.econbiz.de/10009410783
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Market-driving strategy implementation through global supplier relationships
Elg, Ulf; Deligonul, Seyda Z.; Ghauri, Pervez N.; … - In: Industrial marketing management : the international … 41 (2012) 6, pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
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Communicating brands in an increasingly complex and global environment
Ruiz Mafe, Carla (ed.); Aldas-Manzano, Joaquin (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011855051
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Market-Driving Strategy Implementation Through Global Supplier Relationships
Elg, Ulf - 2016
The global supplier network is becoming an increasingly important asset for many firms. If successfully managed, supplier relationships may support the firm's strategic orientation and become a sustainable advantage on the global market. A key question is thus how the firm can develop and...
Persistent link: https://www.econbiz.de/10012982356
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Diaspora affluence in rural markets : consumers' shift from traditional to global products
Vadakepat, Vanaja Menon - In: International journal of commerce and management 25 (2015) 4, pp. 641-653
Persistent link: https://www.econbiz.de/10011446661
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Global Pharmaceuticals : Ethics, Markets, Practices
Kleinman, Arthur (ed.); Lakoff, Andrew (ed.);  … - 2006
In some parts of the world spending on pharmaceuticals is astronomical. In others people do not have access to basic or …, marketing, distribution, prescription, and consumption.Whether considering how American drug companies seek to create a market … marketing and availability of medications. Among these are an exploration of how the pharmaceutical industry shapes popular and …
Persistent link: https://www.econbiz.de/10014488467