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B2B : a trend in globalizing international business marketing

Anoraganingrum, Dwi - 2000 - Sonderausg

Persistent link: https://www.econbiz.de/10001575950

Customer reference marketing in internationalizing SMEs : a service perspective

Tolstoy, Daniel; Melén Hånell, Sara; Özbek, Nurgül - In: The journal of business & industrial marketing 37 (2022) 13, pp. 94-105

Persistent link: https://www.econbiz.de/10013538916

Understanding networking dynamics in born global firms' internationalization : balancing the mix of physical and virtual networking in B2B markets

Tobiassen, Anita Ellen; Pettersen, Inger Beate - In: The journal of business & industrial marketing 38 (2023) 3, pp. 494-506

Persistent link: https://www.econbiz.de/10013539310

Kulturelle Offenheit gegenüber Auslandsmärkten : Auswirkungen psychischer Distanz im interkulturellen Marketing

Kornmeier, Martin - 2002 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001687331

Cosmopolitanism : concept and measurement

Saran, Anshu; Kalliny, Morris - In: Journal of global marketing 25 (2012) 5, pp. 282-291

Persistent link: https://www.econbiz.de/10009756663

Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning

Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 6-26

Persistent link: https://www.econbiz.de/10010337976

How globalization affects consumers: Insights from 30 years of CCT globalization research

Sharifonnasabi, Zahra; Bardhi, Fleura; Luedicke, Marius K. - In: Marketing theory 20 (2020) 3, pp. 273-298

Persistent link: https://www.econbiz.de/10012271437

Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International journal of management and economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10012026691

Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions

Yang, Man - In: International journal of export marketing 2 (2018) 3, pp. 231-248

Persistent link: https://www.econbiz.de/10012041631

Language in globalised interactive business : apaptation vs. standardisation

Ahlfors, Ulla-Riitta; Fang, Meiqi - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 143-162

Persistent link: https://www.econbiz.de/10011776987

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