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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
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How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra; Bardhi, Fleura; Luedicke, Marius K. - In: Marketing theory 20 (2020) 3, pp. 273-298
Persistent link: https://www.econbiz.de/10012271437
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Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de - 2009
Persistent link: https://www.econbiz.de/10003785265
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From global experiences to global brands : a quest to understand what lies behind their universal success
Tasoluk, Burcu - In: Michigan State University contributions to …, (pp. 213-218). 2009
Persistent link: https://www.econbiz.de/10003850083
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Managing global brands to meet consumer expectations
Baker, Malcolm; Sterenberg, Greet; Taylor, Earl - In: Market research best practice : 30 visions for the …, (pp. 443-466). 2007
Persistent link: https://www.econbiz.de/10003551914
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No logo! - der Kampf der Global players um Marktmarkt : ein Spiel mit vielen Verlierern und wenigen Gewinnern
Klein, Naomi - In: Das Summa Summarum Politik und Wirtschaft : ein …, (pp. 101-114). 2009
Persistent link: https://www.econbiz.de/10003942498
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Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
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The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana; Kelley, James B.; Riefler, Petra; Lee, Julie A. - In: Journal of international marketing 21 (2013) 2, pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
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Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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Brands as a global ideoscape
Askegaard, Søren - In: Brand culture, (pp. 91-102). 2005
Persistent link: https://www.econbiz.de/10003239266