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Researching Asian consumer culture in the global marketplace

Seo, Yuri; Fam, Kim Shyan - In: Qualitative market research : an international journal 18 (2015) 4, pp. 386-390

Persistent link: https://www.econbiz.de/10011497091

Chinese cultural values and personal referral sources in international education choice

Gray, Vaughan; Fam, Kim Shyan; Che, Yu; Singh, Gurmeet - In: Journal of promotion management : JPM 21 (2015) 6, pp. 817-834

Persistent link: https://www.econbiz.de/10011433669

Service versus product brands : understanding international adaptation

Wong, Ho Yin; Merrilees, Bill - In: Journal for international business and entrepreneurship … 4 (2009) 3, pp. 231-242

Persistent link: https://www.econbiz.de/10003919239

Franchisors do their homework before entering international markets : experiences from the Australian franchising sector

Frazer, Lorelle; Merrilees, Bill; Bodey, Kelli - In: International entrepreneurship and management journal 3 (2007) 4, pp. 437-452

Persistent link: https://www.econbiz.de/10003562387

Pioneering Asian franchise brands : Pho24 in Vietnam

Frazer, Lorelle; Merrilees, Bill - In: Journal of marketing channels : ... distribution … 19 (2012) 4, pp. 295-309

Persistent link: https://www.econbiz.de/10009657578

Born globals : how are they different?

Wong, Ho Yin; Merrilees, Bill - In: Interdisciplinary approaches to product design, …, (pp. 305-329). 2012

Persistent link: https://www.econbiz.de/10009628418

An entrepreneurial model of SME internationalization : evidence from six cases

Tiessen, James H.; Merrilees, Bill - In: International entrepreneurship: globalization of …, (pp. 131-154). 1999

Persistent link: https://www.econbiz.de/10001454352

Building generalizable SME international marketing models using case studies

Merrilees, Bill; Tiessen, James H. - In: International Marketing Review 16 (1999) 4/5, pp. 326-344

Builds a relevant model(s) of SME international marketing given the lack of well‐accepted theories to date. Twelve case study firms were analysed using a semi‐structured survey protocol. Five of the cases are described in depth in the text and summaries are given of the other seven. Four...

Persistent link: https://www.econbiz.de/10014827812