Showing 1 - 10 of 3,835
Persistent link: https://www.econbiz.de/10010337976
Persistent link: https://www.econbiz.de/10012624107
Persistent link: https://www.econbiz.de/10013555415
Persistent link: https://www.econbiz.de/10011483404
Persistent link: https://www.econbiz.de/10010416706
Persistent link: https://www.econbiz.de/10012515204
Persistent link: https://www.econbiz.de/10012584504
Implied Context in Cross-cultural Communication of Chinese Brands -- Chapter 3 Chinese Brand Cross-Cultural Communication …This book presents theoretical insights into key aspects of Chinese brand cross-cultural communication, such as … psychological distance, implicit context, brand narrative and influence of bridge crowds.This book applies the psychological …
Persistent link: https://www.econbiz.de/10014544851
Persistent link: https://www.econbiz.de/10011417742