Narrow search
Showing 1 - 10 of 13,696
Cover Image
Viral marketing analysis and evaluation : the case of the Greek consumer market
Rouva, Eleni; Lalou, Panagiota; Skordoulis, Michalis; … - In: International journal of electronic customer … 10 (2016) 1, pp. 28-38
Persistent link: https://www.econbiz.de/10011687954
Cover Image
The effect of online consumer reviews on buying behaviour and their management by the tourism industry
Balaska, Theofania; Tzortzaki, Alexia Mary - In: International journal of decision sciences, risk and … 7 (2017) 1/2, pp. 143-167
Persistent link: https://www.econbiz.de/10011797315
Cover Image
Segmenting soccer spectators by attachment levels : a psychographic profile based on team self-expression and involvement
Alexandris, K.; Tsiotsou, Rodoula H. - In: European Sport management quarterly : ESMQ 12 (2012) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10009514808
Cover Image
An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e-shopping
Gounaris, Spiros; Dimitriadis, Sergios; Stathakopoulos, … - In: The journal of services marketing 24 (2010) 2/3, pp. 142-156
Persistent link: https://www.econbiz.de/10003990884
Cover Image
The role of sea-based adventure experiences in tourists’ satisfaction and behavioral intentions
Triantafillidou, Amalia; Petala, Zinovia - In: Journal of travel and tourism marketing 33 (2016), pp. 67-87
Persistent link: https://www.econbiz.de/10011485021
Cover Image
Digital consumers and platform workers unite and fight? : the platformisation of consumer activism in the case of #cancel_efood in Greece
Vrikki, Photini; Lekakis, Eleftheria J. - In: Marketing theory 24 (2024) 1, pp. 173-190
Persistent link: https://www.econbiz.de/10014631389
Cover Image
Preferring green and rejecting "unethical" hotels
Tilikidou, Irene; Delistavrou, Antonia - In: EuroMed journal of business 10 (2015) 3, pp. 285-296
Persistent link: https://www.econbiz.de/10011480727
Cover Image
The evaluation of tourist satisfaction in Island destinations : the case of the Ionian Islands, Greece
Gaki, Eleni; Kostopoulou, Stella; Parisi, Evangelia. D.; … - 2016
Ionian Islands of Greece through quantitative methods that capture the factors influencing tourists' satisfaction and their … satisfaction and the revisit to a destination, the assessment of satisfaction according to the segmentation of tourists regarding … the tourism product, but also to a further increase of the satisfaction of tourists visiting the Ionian Islands in Greece. …
Persistent link: https://www.econbiz.de/10011866390
Cover Image
Market segmentation in tourism : an operational assessment framework
Katsoni, Vicky; Giaoutzi, Maria; Nijkamp, Peter - In: Quantitative methods in tourism economics : [it is the …, (pp. 329-352). 2013
Persistent link: https://www.econbiz.de/10009710424
Cover Image
Market segmentation in tourism : an operational assessment framework
Katsoni, Vicky; Giaoutzi, Maria; Nijkamp, Peter - 2013
Persistent link: https://www.econbiz.de/10010246353