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British reactions to TV commercials
Caffyn, John Martin; Rogers, Nigel - In: Journal of advertising research 10 (1970) 3, pp. 21-27
Persistent link: https://www.econbiz.de/10001976016
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Advertising and economic behaviour
Cowling, Keith; Cable, John; Kelly, Michael; … - 1975
Persistent link: https://www.econbiz.de/10000042218
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Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon (contributor) - 1981
Persistent link: https://www.econbiz.de/10000051805
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Advertising experiments by retailers
Fenwick, Ian - In: Journal of advertising research 18 (1978) 4, pp. 35-40
Persistent link: https://www.econbiz.de/10002159120
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Planning and estimation in advertising
Doyle, Peter; Fenwick, Ian - In: Journal of marketing research : JMR 12 (1975) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10002086620
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How to budget for industrial advertising
1968
Persistent link: https://www.econbiz.de/10003149896
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Low-budget publicity
Stephenson, G. R. (contributor) - 1967
Persistent link: https://www.econbiz.de/10003189988
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The LPE media model : a case history
Broadbent, Simon - 1966
Persistent link: https://www.econbiz.de/10003174507
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The imputation of advertising costs
Smith, Henry - In: The economic journal : the journal of the Royal … 45 (1935), pp. 682-699
Persistent link: https://www.econbiz.de/10002820332