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The dark side of CRM : advantaged and disadvantaged customers
Bang, Nguyen; Simkin, Lyndon - In: The journal of consumer marketing 30 (2013) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10009722354
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Retail fairness : exploring consumer perceptions of fairness towards retailers' marketing tactics
Bang, Nguyen; Klaus, Philipp - In: Journal of retailing and consumer services 20 (2013) 3, pp. 311-324
Persistent link: https://www.econbiz.de/10009759787
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Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process : the case of online holidays ; evidence from United Kingdom (UK) consumers
Chen, Cheng-Hao; Bang, Nguyen; Klaus, Philipp; Wu, Meng-Shan - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 953-970
Persistent link: https://www.econbiz.de/10011409846
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Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara; Bang, Nguyen; Melewar, T. C. - In: The marketing review 17 (2017) 1, pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
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Implementation rules to bridge the theory/practice divide in market segmentation
Dibb, Sally; Simkin, Lyndon - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 375-396
Persistent link: https://www.econbiz.de/10003838552
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Segmenting the energy market : problems and successes
Simkin, Lyndon; Dibb, Sally - In: Marketing intelligence & planning 29 (2011) 6, pp. 580-592
Persistent link: https://www.econbiz.de/10009387343
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Measuring marketing effectiveness : an agenda for SMEs
Brooks, Neil; Simkin, Lyndon - In: The marketing review 11 (2011) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10009233549
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Judging marketing mix effectiveness
Brooks, Neil; Simkin, Lyndon - In: Marketing intelligence & planning 30 (2012) 5, pp. 494-514
Persistent link: https://www.econbiz.de/10009611623