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~subject:"Großbritannien"
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Großbritannien
Brand management
53
Markenführung
47
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36
Brand
33
Consumer behaviour
30
Brand image
29
Markenimage
26
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21
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Spain
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Viral marketing
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Virales Marketing
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De Chernatony, Leslie
8
Buil, Isabel
4
Martínez, Eva
2
Bravo, Rafael
1
Catalán, Sara
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Christodoulides, George
1
Coleman, Darren
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Cottam, Susan
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Cottam, Susan Louise
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Montaner, Teresa
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Journal of business research : JBR
3
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
1
The journal of brand management : an international journal
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The journal of consumer marketing
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The service industries journal
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ECONIS (ZBW)
9
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1
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
De Chernatony, Leslie
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
Saved in:
2
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
3
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
4
The impact of the changed balance of power from manufacturer to retailer in the UK packaged groceries market
De Chernatony, Leslie
-
2012
Persistent link: https://www.econbiz.de/10009628613
Saved in:
5
Creating and launching a challenger brand : a case study
De Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1/2
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003849571
Saved in:
6
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
7
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Saved in:
8
Interacting contributions of different departments to brand success
De Chernatony, Leslie
;
Cottam, Susan
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 297-304
Persistent link: https://www.econbiz.de/10003840041
Saved in:
9
Understanding applicants' reactions to gamified recruitment
Buil, Isabel
;
Catalán, Sara
;
Pardos Martínez, Eva
- In:
Journal of business research : JBR
110
(
2020
),
pp. 41-50
Persistent link: https://www.econbiz.de/10012237821
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