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~subject:"Großveranstaltung"
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Großveranstaltung
Sport
5,519
Sports
4,592
Sponsoring
1,814
Professional sports
1,708
Profisport
1,707
Sponsorship
1,661
Sportmarketing
1,124
Sports marketing
1,116
Sportveranstaltung
868
Sport event
847
Deutschland
793
Sportpolitik
747
Konsumentenverhalten
740
Consumer behaviour
739
Sport policy
723
Management
670
Germany
646
Fußball
613
Football
612
USA
544
Sportorganisation
526
Sport organization
518
United States
498
sport
493
Organisation
470
Organization
467
Sportökonomik
400
Sports economics
392
sports
376
Freizeitverhalten
370
Leisure behaviour
359
Theorie
349
Theory
338
Welt
337
World
331
Tourismus
309
Big event
303
Tourism
300
Brand management
283
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Free
61
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208
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108
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182
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182
Graue Literatur
45
Non-commercial literature
45
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40
Arbeitspapier
36
Aufsatz im Buch
30
Book section
30
Collection of articles of several authors
20
Sammelwerk
20
Konferenzschrift
11
Aufsatzsammlung
8
Case study
5
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5
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5
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5
Amtsdruckschrift
3
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3
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3
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3
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1
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1
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1
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1
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1
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1
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1
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1
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English
252
German
61
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3
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2
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1
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1
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Maennig, Wolfgang
18
Feddersen, Arne
8
Matheson, Victor A.
8
Parent, Milena M.
8
Büch, Martin-Peter
7
Dolan, Paul
6
Kavetsos, Georgios
6
Krekel, Christian
6
Mavridis, Dimitris
6
O'Reilly, Norm
6
Preuß, Holger
6
Senik-Leygonie, Claudia
6
Szymanski, Stefan
6
Ziebarth, Nicolas R.
6
Pechtl, Hans
4
Priks, Mikael
4
Schulke, Hans-Jürgen
4
Séguin, Benoit
4
Vierhaus, Christopher
4
Alexandris, Kostas
3
Baade, Robert A.
3
Bezold, Thomas
3
Heslop, Louise A.
3
Kurscheidt, Markus
3
Metcalfe, Robert D.
3
Nadeau, John
3
Rathke, Alexander
3
Wang, Qingwei
3
Woitek, Ulrich
3
Ali, Ayfer
2
Assaker, Guy
2
Bakhsh, Jordan T.
2
Brechtken, Rainer
2
Brown, Graham
2
Chiba, Asako
2
Choi, J. Andrew
2
Clark, Greg
2
Contreras Guajardo, Dante
2
Cornwell, T. Bettina
2
Desbordes, Michel
2
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OECD
2
Asienhaus
1
Athens Institute for Education and Research
1
Conference on the Future of Sport in the European Union <2007, Brüssel>
1
EU China Civil Society Forum
1
Erich-Schmidt-Verlag <Berlin>
1
Friedrich-Ebert-Stiftung
1
Friedrich-Ebert-Stiftung / Gesprächskreis Sport, Gesellschaft, Zukunft
1
Hamburger Workshop Sport und Ökonomie <1, 2001, Hamburg>
1
London / Economic Development, Culture, Sport and Tourism Committee
1
Panhellenic Association of Sports Economists and Managers
1
Schweizerische Rückversicherungsgesellschaft
1
UNEP
1
Wellesley College / Department of Economics
1
Workshop Sport und Ökonomie <2001, Hamburg>
1
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European Sport management quarterly : ESMQ
14
Journal of sport management : the official journal of the North American Society of Sport Management
14
International journal of sport management and marketing : IJSMM
11
Journal of sports economics
10
Tourism management : research, policies, practice
8
Faculty research series / Holy Cross, Economics and Accounting
7
Sport management review
7
Asian business & management
5
International journal of event and festival management
5
International journal of sport finance
5
International journal of sports marketing & sponsorship
5
Tourism economics : the business and finance of tourism and recreation
5
Edition HWWI
4
Hamburg contemporary economic discussions
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Tourism management perspectives : TMP
4
Applied economics
3
Omega : the international journal of management science
3
Professionalisierung im Sportmanagement : Beiträge des 1. Kölner Sportökonomie-Kongresses
3
Regional studies
3
Revue d'économie politique
3
Sport and tourism : 53st congress 2003, Athens, Greece
3
Sportfinanzierung : Spannungen zwischen Markt und Staat
3
Tourismus und Sport : wirtschaftliche, soziologische und gesundheitliche Aspekte des Sport-Tourismus
3
Applied economics letters
2
Europäische Hochschulschriften / 5
2
Hamburg Contemporary Economic Discussions
2
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Local Economic and Employment Development (LEED)
2
Neuere Anwendungsfelder der Input-Output-Analyse : Tagungsband ; Beiträge zum Halleschen Input-Output-Workshop 2004
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Sport, Business and Management : an international journal ; SBM
2
The evolution of event tourism : concepts and approaches
2
Wirtschaftswissenschaftliche Diskussionspapiere
2
Wissenschaftliche Berichte und Materialien / Bundesinstitut für Sportwissenschaft, Bonn
2
Acta oeconomica : periodical of the Hungarian Academy of Sciences
1
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ECONIS (ZBW)
307
EconStor
5
USB Cologne (EcoSocSci)
3
BASE
1
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316
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date (oldest first)
1
The cameo effect of host country and the transitory mega-event : patterns of effect on
sponsorship
evaluation for
sport
tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
2
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
3
Advances in
sport
sponsorship
revenue forecasting : an event history analysis approach
Jensen, Jonathan A.
;
Turner, Brian A.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10011697103
Saved in:
4
Why do marketing relationships end? : findings from an integrated model of
sport
sponsorship
decision-making
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
Saved in:
5
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
6
Management-Handbuch
Sport
-Marketing
Hermanns, Arnold
(
ed.
)
-
2001
Persistent link: https://www.econbiz.de/10001559653
Saved in:
7
Athens' Olympic Games 2004 impact on sponsors's stock returns
Samitas, Aristeidis
;
Kenourgios, Dimitris
;
Zounis, Peter
- In:
Applied financial economics
18
(
2008
)
18/21
,
pp. 1569-1580
Persistent link: https://www.econbiz.de/10003799966
Saved in:
8
Sponsoring
und Konsumentenverhalten : eine olympische Perspektive
Preuß, Holger
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 229-248)
.
2005
Persistent link: https://www.econbiz.de/10003295954
Saved in:
9
Executive interview : an interview with David G. Brooks, general manager of the Beijing Olympics for Coca-Cola China
Brooks, David G.
;
Choi, J. Andrew
- In:
International journal of sport finance
3
(
2008
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10003735762
Saved in:
10
Ambush marketing in China : counterbalancing Olympic
sponsorship
efforts
Preuß, Holger
;
Gemeinder, Kai
;
Séguin, Benoit
- In:
Asian business & management
7
(
2008
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10003715601
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