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~subject:"Handelsmarke"
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Handelsmarke
Brand management
17,524
Markenführung
17,110
Markenartikel
9,157
Consumer behaviour
8,498
Konsumentenverhalten
8,458
Brand
8,117
Markenimage
7,538
Brand image
7,439
Relationship marketing
2,739
Beziehungsmarketing
2,735
Markenpolitik
2,229
Theorie
2,132
Theory
2,120
Deutschland
1,876
Intermediate goods
1,874
Vorleistungen
1,874
Social Web
1,870
Social web
1,867
Online-Marketing
1,667
Internet marketing
1,641
Marketingmanagement
1,589
Marketing management
1,574
Germany
1,572
Werbewirkung
1,269
Advertising effects
1,248
Marketing
1,144
USA
1,130
United States
1,099
Luxury goods
989
Luxusgüter
987
Werbung
960
Advertising
894
Einzelhandel
792
Retail trade
769
Store brand
755
Brand loyalty
718
Corporate reputation
712
Firmenimage
712
Customer satisfaction
683
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261
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159
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Article
468
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334
Journal
3
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384
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7
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5
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3
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3
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3
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3
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2
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2
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2
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2
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1
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1
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1
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1
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1
Marktinformation
1
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1
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1
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1
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English
590
German
210
French
3
Russian
2
Italian
1
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1
Polish
1
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Olbrich, Rainer
14
Sethuraman, Raj
12
Gázquez-Abad, Juan Carlos
11
Bruhn, Manfred
10
Sattler, Henrik
10
Ailawadi, Kusum L.
9
Diallo, Mbaye Fall
9
Martínez-López, Francisco J.
9
Gómez-Suárez, Mónica
8
Ahlert, Dieter
7
Yagüe Guillén, María Jésus
7
Dekimpe, Marnik G.
6
Lévy Mangin, Jean-Pierre
6
Martos-Partal, Mercedes
6
Réquillart, Vincent
6
Steenkamp, Jan-Benedict E. M.
6
Wolf, Annett
6
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Deleersnyder, Barbara
5
Dutta, Shantanu
5
Rubio Benito, Natalia
5
Abril Barrie, Carmen
4
Boyle, Peter J.
4
Burmann, Christoph
4
Chimhundu, Ranga
4
Fornari, Daniele
4
Fornari, Edoardo
4
Gedenk, Karen
4
Geyskens, Inge
4
González-Benito, Óscar
4
Grandi, Sebastiano
4
Grewe, Gundula
4
Huber, Frank
4
Inderst, Roman
4
Kaswengi, Joseph
4
Keller, Kristopher Oliver
4
Kenning, Peter
4
Koll, Oliver
4
Levy, Daniel
4
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Springer Fachmedien Wiesbaden
5
De Gruyter Oldenbourg
2
Hochschule Offenburg
2
National Bureau of Economic Research
2
Autohaus Buch und Formular
1
Brandsboard e.V.
1
Deutschland / Bundeswehr / Universität Hamburg
1
Eurohandelsinstitut
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Henkel & Cie
1
Henkel & Cie AG
1
Henkel & Cie GmbH <1922-1950>
1
Henkel & Cie GmbH <1950-1977>
1
Henkel GmbH
1
Henkel Kommanditgesellschaft auf Aktien
1
Institut für Gewerblichen Rechtsschutz <Zürich>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Practising Law Institute
1
Springer International Publishing
1
Universität Duisburg <1980-2002>
1
Universität St. Gallen
1
Universiṭat Bar-Ilan / Department of Economics
1
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Published in...
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Journal of retailing and consumer services
40
International journal of retail & distribution management
17
SpringerLink / Bücher
17
Journal of business research : JBR
13
The international review of retail, distribution and consumer research
13
The journal of product & brand management
13
Journal of retailing
11
European journal of operational research : EJOR
10
International journal of production economics
9
Springer Proceedings in Business and Economics
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Gabler Edition Wissenschaft
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Report / Marketing Science Institute
6
Research
6
Review of industrial organization : RIO
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Innovatives Markenmanagement
5
Journal of food products marketing
5
Springer eBook Collection
5
The journal of brand management : an international journal
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
European review of agricultural economics : ERAE
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of agricultural & food industrial organization
4
Journal of marketing
4
Journal of marketing management : MM
4
Marketing : ZFP ; journal of research and management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Reihe: Marketing, Handel und Management
4
Springer eBook Collection / Business and Economics
4
The journal of consumer marketing
4
Applied economics
3
European retail research
3
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
3
Gabler Research
3
Handelsforschung
3
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Source
All
ECONIS (ZBW)
788
USB Cologne (EcoSocSci)
15
EconStor
2
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805
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1
The role of customer loyalty as a
brand
extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
2
Zur "Rationalität" der Urteilsbildung : Ankerheuristiken zur Vereinfachung der Beurteilung von Markenallianzen
Esch, Franz-Rudolf
;
Redler, Jörn
;
Langner, Tobias
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 145-173)
.
2005
Persistent link: https://www.econbiz.de/10003289254
Saved in:
3
Co-Branding als Markenstrategie
Scharnowski, Frank
-
2006
Persistent link: https://www.econbiz.de/10003339064
Saved in:
4
Markennetze
Grüter, Anne
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003290583
Saved in:
5
Relacyjne uwarunkowania kreowania marek należących do detalistów
Spyra, Zbigniew
-
2019
Persistent link: https://www.econbiz.de/10012008474
Saved in:
6
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
7
Influence of iconic, indexical cues, and
brand
schematicity on perceived authenticity dimensions of private-label brands
Carsana, Laurence
;
Jolibert, Alain
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 213-220
Persistent link: https://www.econbiz.de/10011801936
Saved in:
8
Erfolgsfaktoren von Markentransfers bei Handelsmarken : eine empirische Arbeit
Dzuba, Alesja
-
2007
Persistent link: https://www.econbiz.de/10003586503
Saved in:
9
Wahl von Markenartikeln und Channel-Brands bei vertikalen Distributionskonzepten : eine integrative, verhaltenswissenschaftliche Untersuchung am Beispiel von Konsumgüterindustrie u...
Neidhart, Michael
-
2007
Persistent link: https://www.econbiz.de/10013435810
Saved in:
10
Markentransfer
: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
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