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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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Tracking brand positioning for an emerging destination : 2003 to 2015
Pike, Steven; Gentle, Jane; Kelly, Louise; Beatson, Amanda - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 3, pp. 286-296
Persistent link: https://www.econbiz.de/10011884810
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Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations : the case of Portuguese music festivals
Van-Dúnem, Telma; Coelho, Arnaldo; Bairrada, Cristela Maia - In: International journal of event and festival management 14 (2023) 3, pp. 277-293
Persistent link: https://www.econbiz.de/10014320105
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Projected and perceived destination brand personalities : the case of South Korea
Kim, Soyeon; Lehto, Xinran Y. - In: Journal of travel research : a quarterly publication of … 52 (2013) 1, pp. 117-130
Persistent link: https://www.econbiz.de/10009749874
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Destination image differences between first-time and return visitors : an exploratory study on the city of Rome
Giraldi, Angelo; Cesareo, Ludvica - In: Tourism and hospitality research : the surrey quarterly … 14 (2014) 4, pp. 197-205
Persistent link: https://www.econbiz.de/10010428092
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Destination image consistency and dissonance : a content analysis of Goa's destination image in brochures and guidebooks
Garrod, Brian; Kosowska, Aleksandra - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10009580584
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Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti; Pike, Steven; Gottlieb, Udo - In: Tourism management : research, policies, practice 69 (2018), pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
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Consumer-based brand equity of a destination for sport tourists versus non-sport tourists
Tasci, Asli DA; Hahm, Jeeyeon; Breiter Terry, Deborah - In: Journal of vacation marketing : an international journal 24 (2018) 1, pp. 62-78
Persistent link: https://www.econbiz.de/10011876084
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Assessing the role of venturesomeness in a destination consumer-based brand equity model
Cruz-Milán, Oliver - In: Journal of hospitality and tourism insights 6 (2023) 1, pp. 324-343
Persistent link: https://www.econbiz.de/10013536115
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Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza; Pike, Steven; Lings, Ian - In: Tourism management : research, policies, practice 42 (2014), pp. 215-223
Persistent link: https://www.econbiz.de/10010355145