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Impact of place brand names on destination image
Gertner, Rosane K.; Freire, João - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10011846557
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A typology of organisational stakeholder engagement with place brand identity
Helmi, Jessica; Bridson, Kerrie; Casidy, Riza - In: Journal of strategic marketing 28 (2020) 7, pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
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Marketing countries, places, and place-associated brands : identity and image
Papadopoulos, Nicolas G. (ed.); Cleveland, Mark (ed.) - 2021
Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...
Persistent link: https://www.econbiz.de/10012665636
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Residents' place image : place to live versus tourist destination
Stylidis, Dimitrios - In: Tourism analysis : an interdisciplinary tourism & … 23 (2018) 4, pp. 553-560
Persistent link: https://www.econbiz.de/10011976894
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Labellisation et mise en marque des territoires : [colloque international, Clermont-Ferrand, 8-9-10 novembre 2011]
Fournier, Mauricette (contributor) - 2014
Persistent link: https://www.econbiz.de/10010520470
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Product-place image, destination loyalty and destination brand equity : an empirical study of an Ayurvedic destination
Jawahar, Deepa; Aslam, M. K. Muhammed - In: International journal of Indian culture and business … 22 (2021) 3, pp. 401-416
Persistent link: https://www.econbiz.de/10012511244
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National brand of Ukraine : monograph
Mazaraki, Anatoliy; Melnychenko, Svitlana; Melnyk, Tetiana - 2018
Persistent link: https://www.econbiz.de/10012249301
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The sun and beach myth : the impact of pull-based factors and "things-to-do" on tourists' motivations and place images
Gertner, Rosane K.; João, Freire - In: International journal of leisure and tourism marketing … 6 (2019) 3/4, pp. 194-213
Persistent link: https://www.econbiz.de/10012160470
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Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
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Experiences of brands and national identity
Bulmer, Sandy; Buchanan-Oliver, Margo - In: Australasian marketing journal 18 (2010) 4, pp. 199-205
Persistent link: https://www.econbiz.de/10008738320