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New approaches to heuristic processes and entrepreneurial cognition of the market

Guercini, Simone - In: Journal of research in marketing and entrepreneurship : JRME 14 (2012) 2, pp. 199-213

Persistent link: https://www.econbiz.de/10009758861

Marketing automation and the scope of marketers' heuristics

Guercini, Simone - In: Management decision 61 (2023) 13, pp. 295-320

Persistent link: https://www.econbiz.de/10014448300

Heuristics in customer‐supplier interaction

Guercini, Simone; La Rocca, Antonella; Runfola, Andrea; … - In: Industrial marketing management : the international … 48 (2015), pp. 26-37

Persistent link: https://www.econbiz.de/10011345782

Processi euristici e marketing imprenditoriale

Guercini, Simone - In: Piccola impresa (2012) 3, pp. 9-29

Persistent link: https://www.econbiz.de/10009733122

Interaction behaviors in business relationships and heuristics : issues for management and research agenda

Guercini, Simone; La Rocca, Antonella; Runfola, Andrea; … - In: Industrial marketing management : the international … 43 (2014) 6, pp. 929-937

Persistent link: https://www.econbiz.de/10010410703

Heuristics in decision-making by exporting textiles SMEs

Guercini, Simone; Runfola, Andrea - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10012416241

Heuristics in international business : a systematic literature review and directions for future research

Guercini, Simone; Milanesi, Matilde - In: Journal of international management 26 (2020) 4, pp. 1-13

Persistent link: https://www.econbiz.de/10012495471

Decisions when interacting in customer-supplier relationships

Guercini, Simone; La Rocca, Antonella; Snehota, Ivan - In: Industrial marketing management : the international … 105 (2022), pp. 380-387

Persistent link: https://www.econbiz.de/10013494059

Marketing automation and decision making : the role of heuristics and AI in marketing

Guercini, Simone - 2023

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making within...

Persistent link: https://www.econbiz.de/10014466849

How international marketers make decisions : exploring approaches to learning and using heuristics

Guercini, Simone; Freeman, Susan - In: International marketing review 40 (2023) 3, pp. 429-451

Persistent link: https://www.econbiz.de/10014381213