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What defines "successful" university brands?
Chapleo, Chris - In: International journal of public sector management : IJPSM 23 (2010) 2, pp. 169-183
Persistent link: https://www.econbiz.de/10008652338
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Brands in higher education challenges and potential strategies
Chapleo, Chris - In: International studies of management and organization 45 (2015) 2, pp. 150-163
Persistent link: https://www.econbiz.de/10011286435
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Exploring the secret of successful university brands
Chapleo, Chris - In: Developing business strategies and identifying risk …, (pp. 94-108). 2014
Persistent link: https://www.econbiz.de/10010348948
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Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris - In: The journal of brand management : an international journal 18 (2010/11) 6, pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
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Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris; Durán, María Victoria Carrillo; … - In: Journal of marketing for higher education 21 (2011) 1, pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
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An exploration of branding approaches in UK universities
Chapleo, Chris - In: International journal of nonprofit and voluntary sector … 20 (2015) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10011492953
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The application of an innovative model to measure university brand image : differences between English, Spanish and Portuguese undergraduate students
Alcaide-Pulido, Purificación; O'Sullivan, Helen; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 283-300
Persistent link: https://www.econbiz.de/10014566970