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~subject:"History of economic thought"
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History of economic thought
Marketing theory
3,233
Marketingtheorie
3,054
Qualitative research
1,000
Marketing
887
qualitative research
740
Theory
620
Theorie
617
Marketing management
580
Marketingmanagement
570
Qualitative Methode
518
Qualitative method
505
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486
Konsumentenverhalten
445
USA
369
Relationship marketing
365
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359
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342
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Brand management
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Deutschland
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Germany
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Customer integration
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Kundenintegration
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Lieferantenmanagement
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Supplier relationship management
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Services marketing
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Business-to-business marketing
114
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Sammelwerk
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Hochschulschrift
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English
184
German
21
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Tadajewski, Mark
19
Jones, D. G. Brian
17
Shaw, Eric H.
10
Dixon, Donald F.
7
Hunt, Shelby D.
6
Bode, Matthias
4
Dholakia, Nikhilesh
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
Lusch, Robert F.
4
Neslin, Scott A.
4
Shaw, Eric
4
Winer, Russell S.
4
Brown, Stephen
3
Hansen, Ursula
3
Monieson, David D.
3
O'Shaughnessy, John
3
Schwarzkopf, Stefan
3
Tamilia, Robert D.
3
Vargo, Stephen L.
3
Wilkie, William L.
3
Wooliscroft, Ben
3
Albaum, Gerald S.
2
Allenby, Greg M.
2
Bartels, Robert D. W.
2
Bristor, Julia M.
2
Bubik, Roland
2
Converse, Paul D.
2
Crane, Andrew
2
Desmond, John
2
Domegan, Christine
2
Fischer, Eileen
2
Fitchett, James A.
2
Layton, Roger A.
2
Lazer, William
2
Levy, Sidney J.
2
Moore, Elizabeth S.
2
O'Shaughnessy, Nicholas Jackson
2
Patsiaouras, Georgios
2
Peterson, Mark
2
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American Marketing Association
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
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Marketing Educators' Conference <1977, Hartford, Conn.>
1
Universität Hannover / Abteilung Markt und Konsum
1
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Journal of historical research in marketing
46
The history of marketing science
17
History of marketing thought ; Volume 1
12
Marketing theory
11
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
European journal of marketing : EJM
5
History of marketing thought ; Volume 3
5
Journal of marketing management : MM
5
The development of marketing theory and its philosophical underpinnings
5
Expanding disciplinary space : on the potential of critical marketing
4
SAGE library of marketing
4
Critical marketing : issues in contemporary marketing
3
A twenty-first century guide to Aldersonian marketing thought
2
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
Europäische Hochschulschriften / 5
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of macromarketing
2
Journal of management history : JMH
2
Journal of the Academy of Marketing Science
2
The development of critical perspectives in marketing
2
Theoretical and empirical perspectives in critical marketing studies
2
Theories in marketing series
2
World Scientific - Now Publishers series in business
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Beiträge zur Mikro- und zur Makroökonomik : Festschrift für Hans Jürgen Ramser ; mit 24 Tabellen
1
Bonn working papers in business administration / MA
1
Bureau of Business Research, the University of Texas / Studies in Marketing
1
Educators' proceedings
1
Empirie und Betriebswirtschaft : Entwicklungen und Perspektiven
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Global business review
1
Grid series in marketing
1
Handbook of marketing
1
Historical research in marketing management
1
Journal of business & economics research
1
Journal of customer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of management research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
205
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205
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1
Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.
;
Shultz, Clifford J.
;
Kilbourne, …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
Saved in:
2
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
3
Marketization and foucault
Özgün, Aras
;
Dholakia, Nikhilesh
;
Atik, Deniz
- In:
Global business review
18
(
2017
)
3
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011745526
Saved in:
4
Viewing the work of Lillian M. Gilbreth through the lens of critical biography
Gibson, Jane Whitney
;
Clayton, Russell W.
;
Deem, Jack
; …
- In:
Journal of management history : JMH
21
(
2015
)
3
,
pp. 288-308
Persistent link: https://www.econbiz.de/10011418112
Saved in:
5
Perceptions of Taylorism and a Marxist scientific manager
Kelly, Diana
- In:
Journal of management history : JMH
22
(
2016
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011590989
Saved in:
6
Some Problems in market distribution
Shaw, Arch Wilkinson
-
1915
Persistent link: https://www.econbiz.de/10000383397
Saved in:
7
Marketing theory : distinguished contributions
Fisk, Raymond P.
;
Brown, Stephen
-
1984
Persistent link: https://www.econbiz.de/10000332325
Saved in:
8
The development of marketing thought
Bartels, Robert D. W.
-
1962
Persistent link: https://www.econbiz.de/10000674766
Saved in:
9
Modern marketing thought
Westing, John Howard
;
Albaum, Gerald S.
-
1975
-
3. ed
Persistent link: https://www.econbiz.de/10000042154
Saved in:
10
Concepts of marketing management
Seibert, Joseph C.
-
1973
Persistent link: https://www.econbiz.de/10000048775
Saved in:
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