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The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
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Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza - In: Journal of nonprofit & public sector marketing 26 (2014) 2, pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
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The role of perceived market orientation in the higher education sector
Casidy, Riza - In: Australasian marketing journal 22 (2014) 2, pp. 155-163
Persistent link: https://www.econbiz.de/10010400503
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The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza; Wymer, Walter - In: The journal of brand management : an international journal 22 (2015) 2, pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
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Linking prestige perception with consumption experience, loyalty, and WOM
Casidy, Riza; Wymer, Walter - In: Marketing intelligence & planning 34 (2016) 4, pp. 540-558
Persistent link: https://www.econbiz.de/10011571126
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A taxonomy of prestige-seeking university students : strategic insights for higher education
Casidy, Riza; Wymer, Walter - In: Journal of strategic marketing 26 (2018) 2, pp. 140-155
Persistent link: https://www.econbiz.de/10011861431