We report on an experiment to investigate the effect of an online asynchronous marketing simulation on student engagement and GPA. Engagement was measured in terms of conscious attention, enthused participation and social connection. The participants were 45 students undertaking marketing...

Higher education particularly is undergoing a paradigmatic shift while embracing digitization. This paper presents an overview of the issues in higher education in developing countries. By taking a close look at the categorization and stratification of countries, exploring developing countries'...

Strategic Marketing Communications of African Universities: An Introduction to Edited Collection / Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson -- Marketization in African universities in an era of decolonization: continuities and discontinuities / Felix Maringe -- An integrative Model for...

Part 1: Introduction -- Chapter 1: Exploring factors influencing student choice in Africa: Introduction to Edited Collection -- Part 1: Choice and Decision Making -- Chapter 2: Co-Creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process -- Chapter...

Universities are known to have a particularly complex stakeholder environment, thus, identifying the stakeholder environment and management for effective communication is essential to elicit stakeholder engagement. While acknowledging that the identification of relevant stakeholders seemingly...

Marketing higher education in Africa is a growing research domain, and there is a shortage of knowledge about how higher education in Africa are marketing themselves towards prospective students. Despite inadequate funding for the existing tertiary institutions, there are growing numbers of...