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Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun - In: Journal of marketing communications 18 (2012) 2, pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
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Does gay-themed advertising haunt your brand? : the impact of gay-themed advertising on young heterosexual consumers
Um, Nam-Hyun - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 811-832
Persistent link: https://www.econbiz.de/10010467576
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Symbols or icons in gay-themed ads : how to target gay audience
Um, Nam-Hyun; Kim, Kyung-Ok; Kwon, Eun Sook; Wilcox, David - In: Journal of marketing communications 21 (2015) 6, pp. 393-407
Persistent link: https://www.econbiz.de/10011518846