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The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan; Boon Liat Cheng; Cham Tat Huei; Yi, … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
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Relationship marketing and customer loyalty : evidence from the Ghanaian luxury hotel industry
Narteh, Bedman; Agbemabiese, George Cudjoe; Kodua, Prince; … - In: Journal of hospitality marketing & management 22 (2013) 3/4, pp. 407-436
Persistent link: https://www.econbiz.de/10009767983
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Challenges of social media marketing : an explorative international study of hotels
Högberg, Karin - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10011745954
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Developing an integrated revenue management and customer relationship management approach in the hotel industry
Vaeztehrani, Amirhossein; Modarres, Mohammad; Aref, Samin - In: Journal of revenue and pricing management 14 (2015) 2, pp. 97-119
Persistent link: https://www.econbiz.de/10011309180
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Investigating the key routes to customers' delightful moments in the hotel context
Lee, Seonjeong; Shea, Linda - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 532-553
Persistent link: https://www.econbiz.de/10011349968
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Factors affecting the hotel's service quality : relationship marketing and corporate image
Chen, Wen-jung; Chen, Mei-liang - In: Journal of hospitality marketing & management 23 (2014) 1/2, pp. 77-96
Persistent link: https://www.econbiz.de/10010358258
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Analysing CRM system and organizational performance : a balanced score card approach in the hotel industry
Kaur, Jasveen; Kaur, Jaspreet - In: Business analyst : a refereed journal of Shri Ram … 36 (2015) 1, pp. 203-218
Persistent link: https://www.econbiz.de/10011533108
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A study of customer care and satisfaction towards hotel service quality
Hung, Li-Mei; Chen, Chien-Chou - In: International journal of electronic customer … 7 (2013) 3/4, pp. 161-172
Persistent link: https://www.econbiz.de/10010396379
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Application of customer relationship management strategy (CRM) in different business areas
Milovic, Boris - In: Facta Universitatis / Series economics and organization … 9 (2012) 3, pp. 341-354
Persistent link: https://www.econbiz.de/10010458777
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Enhancing customer experience in Canadian hotels
Jayawardena, Chandana; Sukhu, Anupama - In: International journal of services, economics and management 6 (2014) 2, pp. 163-180
Persistent link: https://www.econbiz.de/10010432158