//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Hotellerie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The marketing effectiveness of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Hotellerie
Social Web
20,294
Social web
20,263
Online-Marketing
12,936
Internet marketing
12,826
Consumer behaviour
8,708
Konsumentenverhalten
8,698
Hotel industry
6,453
Viral marketing
4,806
Virales Marketing
4,786
Beziehungsmarketing
3,396
Relationship marketing
3,393
Electronic Commerce
3,341
E-commerce
3,147
Online-Handel
2,870
Online retailing
2,865
Brand management
2,691
Markenführung
2,690
Soziales Netzwerk
2,513
Social network
2,333
Internet
2,296
Werbewirkung
2,293
Advertising effects
2,283
Advertising
1,947
Werbung
1,947
Social media
1,731
Digitalisierung
1,721
Digitization
1,661
social media
1,649
Customer satisfaction
1,623
Markenimage
1,622
Marketingmanagement
1,618
Brand image
1,614
Kundenzufriedenheit
1,614
Marketing management
1,599
USA
1,430
United States
1,415
Deutschland
1,398
Service quality
1,372
Dienstleistungsqualität
1,369
more ...
less ...
Online availability
All
Undetermined
2,525
Free
921
Type of publication
All
Article
5,205
Book / Working Paper
1,115
Journal
44
Type of publication (narrower categories)
All
Article in journal
4,578
Aufsatz in Zeitschrift
4,578
Aufsatz im Buch
608
Book section
608
Graue Literatur
257
Non-commercial literature
257
Working Paper
137
Arbeitspapier
135
Case study
92
Fallstudie
92
Hochschulschrift
77
Thesis
66
Collection of articles of several authors
49
Sammelwerk
49
Conference paper
37
Konferenzbeitrag
37
Lehrbuch
36
Textbook
34
Amtsdruckschrift
33
Government document
33
Bibliografie enthalten
28
Bibliography included
28
Konferenzschrift
27
Statistik
27
Aufsatzsammlung
26
Statistics
23
Market information
21
Marktinformation
21
Interview
14
No longer published / No longer aquired
10
Conference proceedings
9
Guidebook
7
Ratgeber
7
Mehrbändiges Werk
5
Multi-volume publication
5
Country report
4
Handbook
4
Handbuch
4
Länderbericht
4
Business report
3
more ...
less ...
Language
All
English
5,769
German
505
French
35
Spanish
15
Russian
9
Ukrainian
8
Polish
7
Italian
5
Norwegian
4
Croatian
3
Czech
2
Hebrew
2
Dutch
2
Serbian
2
Turkish
2
Bosnian
1
Finnish
1
Korean
1
Romanian
1
Slovak
1
Slovenian
1
Swedish
1
Undetermined
1
more ...
less ...
Author
All
Han, Heesup
57
Law, Chun Hung Roberts
57
Karatepe, Osman M.
52
Yang, Yang
30
Kim, Woo Gon
27
Okumus, Fevzi
26
Law, Rob
25
Lee, Seoki
25
Schwartz, Zvi
25
Assaf, A. Georges
24
Freyberg, Burkhard von
22
Jang, Soocheong
21
Mattila, Anna S.
21
Frehse, Jörg
20
Claver Cortés, Enrique
19
Hänssler, Karl Heinz
18
Köseoglu, Mehmet Ali
18
O'Neill, John
18
Qu, Hailin
18
Chen, Ming-Hsiang
17
Dev, Chekitan S.
17
Dogru, Tarik
17
Chan, Eric S. W.
16
Chen, Chiang-ming
16
Ivanov, Stanislav Hristov
15
Mody, Makarand Amrish
15
Morosan, Cristian
15
Pereira-Moliner, Jorge
15
Peters, Mike
15
Gil Saura, Irene
14
Ivanov, Stanislav
14
Marco Lajara, Bartolomé
14
Nicolau, Juan Luis
14
So, Kevin Kam Fung
14
Úbeda García, Mercedes
14
Altinay, Levent
13
DeFranco, Agnes
13
Denizci Guillet, Basak
13
Espino-Rodríguez, Tomás F.
13
Gardini, Marco A.
13
more ...
less ...
Institution
All
De Gruyter Oldenbourg
15
National Bureau of Economic Research
13
Books on Demand GmbH <Norderstedt>
7
Matthaes Verlag GmbH
5
Deutscher Hotel- und Gaststättenverband
4
International Labour Office
4
Deutsches Wirtschaftswissenschaftliches Institut für Fremdenverkehr
3
Frankreich / Section des Questions Economiques
3
Israel / hal- Liškā ham-Merkāzît le-Sṭāṭîsṭîqā
3
ATOUT France <Paris>
2
Association of British Chambers of Commerce
2
Center for the Study of Industrial Organisation
2
Devlet İstatistik Enstitüsü
2
Erich-Schmidt-Verlag <Berlin>
2
Forschungskreis Tourismus-Management
2
International Congress Tourism & Hospitality Industry <17, 2004, Opatija>
2
Internationale Arbeitsorganisation
2
Irish Economics Association
2
KOBA UAB <Vilnius>
2
Landesinstitut für Statistik (ASTAT)
2
Philippinen / National Statistics Office
2
Schweiz
2
Schweiz / Bundesamt für Statistik
2
Schweizerische Gesellschaft für Hotelkredit
2
Springer Fachmedien Wiesbaden
2
Sveučilište u Rijeci / Fakultet za Turistički i Hotelski Menadžment
2
Sveučilište u Rijeci / Hotelijerski Fakultet
2
Thüringen / Landesregierung
2
United States / Bureau of the Census
2
Wirtschaftsförderung und Technologietransfer Schleswig-Holstein GmbH
2
AC Nielsen Company Limited
1
ASEAN Leadership Forum <5, 2008, Singapur>
1
Accor <Évry>
1
American Documentation Institute
1
American Entreprise Institute for Public Policy Research
1
Anti-Gold-Law League
1
Arthur D.Little, Inc / Learning Systems
1
Asher Joel Advertising
1
Asian Strategy and Leadership Institute <Petaling Jaya>
1
Australian Academy of Technological Sciences and Engineering
1
more ...
less ...
Published in...
All
International journal of hospitality management
900
International journal of contemporary hospitality management
333
Tourism management : research, policies, practice
268
Journal of hospitality marketing & management
199
Tourism economics : the business and finance of tourism and recreation
165
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
113
Journal of travel and tourism marketing
107
Tourism management perspectives : TMP
98
Journal of revenue and pricing management
71
The service industries journal
69
Journal of hospitality and tourism insights
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
Tourism and hospitality research : the surrey quarterly review
54
The Cornell hospitality quarterly
47
Tourism analysis : an interdisciplinary tourism & hospitality journal
45
Journal of business research : JBR
44
Hospitality Development : Hotelprojekte erfolgreich planen und umsetzen
36
Tourism and hospitality research : THR
36
Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
32
The real estate finance journal
29
The Cornell School of hotel administration handbook of applied hospitality strategy
28
Journal of vacation marketing : an international journal
26
Management in der Hotellerie und Gastronomie : betriebswirtschaftliche Grundlagen
26
Service business
26
Cornell hospitality quarterly : CQ
25
Economic research
24
International journal of revenue management : IJRM
23
Tourism review : the official journal of the AIEST
22
Administrative Sciences : open access journal
21
The journal of hospitality financial management : journal of the Association of Hospitality Financial Management Educators
21
Enlightening tourism : ET ; a pathmaking journal
20
Journal of retailing and consumer services
20
Hospitality Controlling : erfolgreiche Konzepte für die Hotellerie
19
International journal of leisure and tourism marketing : IJLTM
19
Global business and finance review
17
Journal of vacation marketing
17
Hotel Real Estate Management : Grundlagen, Spezialbereiche, Fallbeispiele
16
Information technology & tourism
15
The international journal of human resource management
14
Amfiteatru economic : an economic and business research periodical
13
more ...
less ...
Source
All
ECONIS (ZBW)
6,347
EconStor
5
OLC EcoSci
5
USB Cologne (EcoSocSci)
3
Other ZBW resources
3
RePEc
1
Showing
1
-
10
of
6,364
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
2
Hotel attribute performance,
eWOM
motivations, and media choice
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
46
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011301994
Saved in:
3
Comparison of online customer ratings between the eco-labelled and non-eco-labelled hotels of Oslo
Binbasioglu, Hulisi
- In:
International journal of entrepreneurship and …
24
(
2020
)
4/5
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012251193
Saved in:
4
Effects of managerial response on consumer
eWOM
and hotel performance : evidence from TripAdvisor
Xie, Karen L.
;
Zhang, Zili
;
Zhang, Ziqiong
;
Singh, Amrik
; …
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 2013-2034
Persistent link: https://www.econbiz.de/10011624247
Saved in:
5
"Please write a (great) online review for my hotel!" : guests' reactions to solicited reviews
Magno, Francesca
;
Cassia, Fabio
;
Bruni, Attilio
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
2
,
pp. 148-158
Persistent link: https://www.econbiz.de/10011876212
Saved in:
6
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
7
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
8
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
9
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
10
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->