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Assessing the impact of brand equity and customer experience on brand loyalty in the United Arab Emirates' hotel industry
Nuseir, Mohammed T. - In: International journal of business excellence : IJBEX 25 (2021) 4, pp. 459-473
Persistent link: https://www.econbiz.de/10012798424
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal; Akbar, Muhammad Imad Ud Din - In: Journal of strategic marketing 31 (2023) 3, pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
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The effect of hotel brand affiliation on commercial mortgage loan underwriting in the lodging sector
Singh, Amrik - In: International journal of hospitality management 102 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013185204
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Do brand-affiliated hotels have lower cash-flow risk?
Liu, Peng; O'Neill, John - In: The Cornell hospitality quarterly 64 (2023) 3, pp. 363-380
Persistent link: https://www.econbiz.de/10014312210
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Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
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The influences of hotel employees' service innovativeness on brand image and loyalty
Chen, Wen-Jung - In: International journal of services and operations … 48 (2024) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10015065224
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Pricing variation within dual-distribution chains : the different implications of externalities and signaling for high- and low-quality brands
Kalnins, Arturs - In: Management science : journal of the Institute for … 63 (2017) 1, pp. 139-152
Persistent link: https://www.econbiz.de/10011646354
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The shared management and ownership of corporate brands : the case of Hilton
Balmer, John M. T.; Thomson, Irene - In: Journal of general management 34 (2008/09) 4, pp. 15-37
Persistent link: https://www.econbiz.de/10003855240
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A customer-based brand equity model for upscale hotels
Hsu, Cathy H. C.; Oh, Haemoon; Assaf, A. Georges - In: Journal of travel research : a quarterly publication of … 51 (2012) 1, pp. 81-93
Persistent link: https://www.econbiz.de/10009491840