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Technology and brand selection : the mediating effect of cognition in Indian retail
Ojha, Satish Chandra - In: International journal of business excellence 17 (2019) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10011985908
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Understanding service experience and its impact on brand image in hospitality sector
Manhas, Parikshat Singh; Tukamushaba, Eddy Kurobuza - In: International journal of hospitality management 45 (2015), pp. 77-87
Persistent link: https://www.econbiz.de/10010503888
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A cross-sectional, multivariate, disaggregated study on impact of key drivers of customer satisfaction on brand perception and loyalty in selected hotel chains of India
Padhi, Soumya Ranjan - In: International journal of technology marketing : IJTMkt 8 (2013) 4, pp. 431-452
Persistent link: https://www.econbiz.de/10010201174
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Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention : moderating role of perceived brand value
Patel, Vipul; Kautish, Pradeep; Patel, Naresh K. - In: International journal of electronic marketing and … 15 (2024) 3, pp. 330-349
Persistent link: https://www.econbiz.de/10015063983
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Brand love - moving beyond loyalty : an empirical investigation of perceived brand love of Indian consumer
Kang, Amanpreet - In: Arab economic and business journal 10 (2015) 2, pp. 90-101
Each passing day brings new brands to India each vying for a share of wallet in the prospering market. By 2020, the median age of Indian population will be 29 years and owing to the absolute population of India, the presence in Indian market will be rewarding for the multinationals. But the...
Persistent link: https://www.econbiz.de/10011821457
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Assessing the mediating impact of satisfaction on the relationship between retail service quality and customer loyalty : a study of organised apparel multi-brand retail stores in I...
Bhatia, Mayank; Bhatt, Kedar - In: International journal of business and emerging markets … 15 (2023) 2, pp. 175-193
Persistent link: https://www.econbiz.de/10014306813
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Role of attributes in influencing customer satisfaction : a study with reference to jewellery stores in Chennai
Murthy, Kota Sreenivasa; Kumar, K. Sai - In: International journal of business competition and … 8 (2023) 3, pp. 132-146
Persistent link: https://www.econbiz.de/10015064260
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Forerunners and outcomes of brand loyalty : a study of young consumers in Pakistan
Raza, Aleem; Akram, Mubasher; Asif, Muhammad - In: The journal of business and economic studies 25 (2021) 2, pp. 29-45
The purpose of this study was to empirically examine the consolidative conceptual model which tests the effect of perceived quality, brand awareness, perceived value and brand uniqueness on brand loyalty and the effect of brand loyalty on positive WOM. The study adopted a quantitative...
Persistent link: https://www.econbiz.de/10012938842
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Examining the impact of contextual factors in brand relationship initiation and maintenance : evidence from bottom of pyramid markets
Banerjee, Shubhomoy; Shaikh, Ateeque - In: Review of marketing science 18 (2020) 1, pp. 75-97
Persistent link: https://www.econbiz.de/10012298675
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Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar; Kumar, N. Senthil - In: The journal of brand management : an international journal 24 (2017) 5, pp. 467-488
Persistent link: https://www.econbiz.de/10011799049