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Need for uniqueness and consumption behaviour for luxury brands amongst Indian youth
Handa, Meenakshi; Khare, Arpita - In: International journal of Indian culture and business … 3 (2010) 5, pp. 489-502
Persistent link: https://www.econbiz.de/10008746891
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Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of Indian culture and business … 9 (2014) 3, pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
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Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav; Singh, Jaywant; Banerjee, Madhumita - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
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Exploring luxury brand country of origin impact on purchasing behaviors in India : a conceptual framework
Schultz, Don E.; Jain, Varsha - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 216-236
Persistent link: https://www.econbiz.de/10011471604
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Luxury Lovers’ Counterfeit Encounter- Indian Consumers’ Willingness to Knowingly Purchase Counterfeits
Farooqi, Rahela - 2017
purchase non deceptive counterfeit brands in India; further the purpose of this research is to examine the influencing factors …
Persistent link: https://www.econbiz.de/10012957591
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The Art of Branded Luxury – Indian Consumers Buying Behaviour
Farooqi, Rahela - 2017
Abstract –India is home to some of the richest men in the world, with the fastest growing high net worth individuals …
Persistent link: https://www.econbiz.de/10012957596
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Role of religiosity and the mediating effect of luxury value perception in luxury purchase intention : a cross-cultural examination
Ur Rehman, Anis; Al Shammari, Serhan; Al-Mamary, Yaser … - In: Journal of Islamic marketing 13 (2022) 4, pp. 975-995
Persistent link: https://www.econbiz.de/10013278905
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The role of status consumption and brand equity : a comparative study of the marketing of Indian luxury brands by traditional and social-media
Husain, Rehan; Ahmad, Amna; Khan, Bilal Mustafa - In: Global business and organizational excellence : GBOE 41 (2022) 4, pp. 48-67
Persistent link: https://www.econbiz.de/10013175672
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Consumer perceived associations of masstige brands : an Indian perspective
Goyal, Anita - In: Journal of promotion management : innovations in … 27 (2021) 3, pp. 399-416
Persistent link: https://www.econbiz.de/10012440344