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An attribute based perceptual mapping of the selected private life insurance companies : an empirical study in Ludhiana
Chadha, S. K.; Kapoor, Deepa - In: Vision : the journal of business perspective 12 (2008) 3, pp. 53-60
Persistent link: https://www.econbiz.de/10003804952
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Telemarketing : a bane or a boon for companies? ; an assessment of Indian customers' attitude and perception towards telemarketing
Agarwal, Reeti; Mehrotra, Ankit - In: Journal of customer behaviour 8 (2009) 3, pp. 257-291
Persistent link: https://www.econbiz.de/10003886084
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Rural marketing : targeting the non-urban consumer
Velayudhan, Sanal Kumar - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10003513302
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Complexities of the Indian consumer market
Javalgi, Rajshekhar G.; Dixit, Ashutosh - 2007
Persistent link: https://www.econbiz.de/10003537225
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Retailing in India : background, challenges, prospects
Pick, Doreén; Müller, Daniel - In: European retail research 25 (2011) 1, pp. 107-139
Persistent link: https://www.econbiz.de/10009154098
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Consumer India : inside the Indian mind and wallet
Sinha, Dheeraj - 2011
Persistent link: https://www.econbiz.de/10009239579
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The $ 10 trillion prize : captivating the newly affluent in China and India
Silverstein, Michael J.; Singhi, Abheek; Liao, Carol; … - 2012
Persistent link: https://www.econbiz.de/10009627696
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Exploring the influence strategies used by children : an empirical study in India
Chaudhary, Monica; Gupta, Aayushi - In: Management research review 35 (2012) 12, pp. 1153-1169
Persistent link: https://www.econbiz.de/10009671765
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Indian consumers; studies and cases for marketing decisions
Mehta, Subhash C. - 1973
Persistent link: https://www.econbiz.de/10002166097
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Rural marketing : targeting the non-urban consumer
Velayudhan, Sanal Kumar - 2002
Persistent link: https://www.econbiz.de/10001665968